312 THE PORTRAIT GALLERY 
EVERYONE’S ADVISER ON LIVESTOCK ADVERTISING 
121. Perhaps the most successful field representative of the 
livestock journals is Georce Epcar Martin of The Breeder’s 
Gazette, Chicago. Mr. Martin was born in New Richmond, Wis., 
January 19, 1870. With his parents he moved to Sac Co., Iowa, 
in 1875, and spent his boyhood on Lakeside farm near Storm 
Lake, Iowa. His father was a pioneer breeder of Aberdeen- 
Angus, founding his herd with purchases from B. R. PIERCE, (59) 
Evans & Son, T. W. Harvey and WaLace EstTILL. He devel- 
oped early a love for highclass livestock, and left the farm for 
college with a feeling of regret that he was to part company with 
some of the veterans of his father’s herd to which he had become 
warmly attached. 
At eighteen years of age he entered Drake University at Des 
Moines, completing a two year course, and two years later 
became a student of the State University of Iowa, at Iowa City, 
where he finished in law in 1894. He opened an office at Carroll, 
Iowa, not far from his boyhood home, and practiced his profes- 
sion for three years, during which time he was elected to the 
office of city attorney. Law, however, failed to appeal to him, 
and when in 1899 he was offered a position on the field force of 
Wallace’s Farmer, he quickly took advantage of it. One year 
later he was secured by The Breeder’s Gazette to become its 
eastern business representative, a position he held until he was 
placed in charge of all their livestock advertising, early in 1920. 
GEoRGE Martin has created more permanent associations with 
leading livestock breeders of America than any man in his chosen 
field. From the start, he has insisted on absolute honesty in the 
execution of contracts, and has proved to be one of the best 
