DAIRY FARMING 435 
was farm-made. Regular delivery days are observed, 
the customers knowing that they can depend on the qual- 
ity of the product and can rely on fair dealing of the 
producer. 
Attractive packages contribute much to the ease of finding cus- 
tomers, and if the product is high grade, an energetic dairyman can 
soon build up a very profitable custom trade. Pleased customers 
are a splendid asset of this trade, and they always assist in extending 
the business. Paper boxes of pound capacity or small earthen jars 
may be used in delivering the product. Choose a name for your 
farm and sell the product under such farm trade mark. When 
weekly visits are made for delivering butter to regular customers, it 
is frequently possible to sell eggs, fowls, buttermilk, fruit and other 
products on the same trip and to the same people. 
AT THE CREAMERY IN THE COUNTRY 
Milk and cream delivered to creameries for manufac- 
turing butter. Farm butter making has been replaced in 
many parts of the country by factories. 
10. Selling cream.—Many farmers who live some dis- 
tance from regular markets prefer to sell cream rather 
than convert this cream into butter. They own a sep- 
arator, sell the cream and feed the skim milk on the 
farm to calves, pigs and fowls. With many people dairy- 
ing is a side business. A few cows are kept for family 
use, the milk surplus being gathered two or three times 
a week by creamery delivery wagons. This custom is 
not at all general, but where it prevails it saves labor 
