MARKETING LIVE STOCK AND PRODUCTS 517 
because of location, ingenuity, initiative and enterprise, 
will be able to do this and to their own financial advan- 
tage. 
15. Selling by retail—In the retail market better prices 
are paid than in the wholesale market. If one can do so 
he usually can sell at higher prices if he caters to an 
individual home trade than by selling through middle- 
men. An advertisement in the home or a nearby news- 
| PRopucTs 
| Serer figs L 
—— aa) PROoDU. ee y 
NEAT PACKAGES FOR FARM ANIMAL PRODUCTS 
paper will assist in building up a trade. A customer well 
pleased will remain a customer and in one way or an- 
other will cause other people to try the same method of 
purchase. With the enlargement in scope of the parcel 
post, it will be possible to market many kinds of animal 
products by that system. The secret of success in reach- 
ing consumers direct is square dealing, clean products 
and true weights and measures. 
