Developing a Mail-order Trade for Honey 119 



advertising, including periodical, circular, postage, etc., was less than 

 $200. A difference of three cents a pound on 20,000 pounds amounts to 

 $600. In other words, the honey netted us nine cents a pound. There 

 is one more point in this connection that is worthy of consideration ; and 

 that is, that our selling our honey at ten cents helped, at least in a 

 small degree, to hold up the price. When some man objected to the price 

 that was asked, it was not within its effect to say, "Why, Hutchinson is 

 selling his honey right along at ten cents !" 



A NEW ]?IEIvD READY FOR THE HARVEST. 



We are satisfied that we have broken into a field that, with careful 

 cultivation, will yield bountiful profits — a mail-order trade in honey direct 

 to consumers. If our little advertisement of half a dozen lines, inserted 

 once in a single publication, led to the sale of more than 10,000 pounds 

 of honey at ten cents, when put up in sixty-pound packages, what couldn't 

 be done with extensive advertising and honey put up in packages suitable 

 for this trade? The field is white for the harvest. 



