A. CARTER & CO. 



137 St. John Street Road, London, E.C. 



FACTORY— 1, 2 and 3 Rosebery Avenue. 

 TIMBER STORES— Merlin's Place. 



EstabHshed nearly 200 Years. 



FISHING ROD AND TACKLE MANUFACTURERS to 

 H.R.H, the Duke of York and H.R.H. the Duke of Saxe- 



COBURG GOTHA. 



PRESS OPINIONS. 



FISHING GAZETTE.—" Carter's undoubtedly do one of the largest 

 trades in the world." 



THE FIELD. — " Many a grey-haired veteran remembers buying his first 

 hooks at Carter's." 



LAND AND W^^ T'.fi'V?-—" About half the usual prices." 



SPORTING LIFE. — '"jBerter or more workmanlike goods were never seen. 



ROD AND GUN. — "Carter's deserve the thanks of anglers for giving 

 sterlins value for money." 



DAILY TELEGRAPH. — "Carter's have earned a reputation for good 

 honest work." 



THE PEOPLE.—'' Carter's is the best house in tondcn." 



Send Post Card for our Price List. It will save you 25 to 50 per cent, 



C. FARLOW & Co., Ltd., 



191 STRAND, LOND ON. 



/IBanufacturcra of 3First = Class IRoOs anb C^acftle. 



HAND-MADE SPLIT CANE PIKE RODS 



With Steal Centre. 

 A large assortment of these Rods, built specially for Pike fishing, 

 fitted with Cork Handles and all the latest improvements, kept in 



FARLOW'S New Flexible Waterproof Line dressed under 



the Air Pump, rendering the Line far more suitable than any other 

 made for spinning and tro' ling. 



The Tackle recommended by Mr. JA.11DINE, and made exactly 

 according to his instructions, always in stock. 



SETTING UP AND MOUNTING FISH EXECUTED 

 BY A SKILLED NATURAL IST. 



Books on Angling kept for Sale. 



ILLUSTRATED CATALOGUES GRATIS AND POST FREE 



C. FARLOW & CO., Ltd. 



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