64 SANTA ANITA RANCHO 



Through the efforts of the foremost hog breeders, these changes have been brought 

 about, and we have come to recognize the Berkshire as one of the most popular 

 breeds of swine in America today. He is pre-eminently a farm hog, for no 

 matter what type of hog the farmer wishes to raise, he can depend on the Berk- 

 shire to grow into it, if he will govern his feeding to suit the end in view. He 

 has shown himself to be exceedingly responsive to feed and environment. 



The all-around quaKties of the breed are unsurpassed; their hardiness 

 adapts them very quickly to any chmate or condition; they fatten at any age 

 and grow to very large size when mature. The Berkshires have been bred for 

 over a century, with the constant endeavor to produce ham and bacon of the 

 highest quality. They have always been known as a hog of great muscular 

 power and vitality, combined with strong digestive and assimilating powers. 

 Being vigorous, active and more inclined to forage about, it is a natural con- 

 sequence that the flesh should be firmer than that of a hog of a sluggish dis- 

 position, which all will concede produces flabby muscles and a soft oily meat. 



The Berkshire, being the oldest of the improved breeds of swine, has always 

 been accepted, more or less, as the pattern hog and standard of comparison. 

 Few of the hogs of other breeds approach him in symmetry, in form, perfection 

 in color, elegance in style and correctness in breed character. His nature and 

 habits enable him to adapt himself to any cUmate where hogs can be raised. 

 These few fundamental reasons, coupled with the multiple virtues of the breed, 

 account for the universal popularity of the Berkshire throughout the civilized 

 world. 



OPPORTUNITY 



Nowhere in the United States are conditions more favorable than here for 

 the breeding, feeding and developing of the Berkshire. Large breeders, of the 

 constructive kind, say that here on the coast hogs can be developed better than 

 in the East, because our climatic conditions and alfalfa make it easier and more 

 profitable. When we mention that over twenty million dollars annually is 

 sent out of the State of California for pork products at the present time, you 

 can readily understand the field and opportunity here. In other words, Cali- 

 fornia only produces enough hogs to supply every man, woman and child here 

 with three pounds of pork yearly. California has not only her own demands 



