MARKETING EGGS 



469 



frequent shipments and to buy on a quality basis, the egg 

 consumers would be better satisfied, as the product would 

 rapidly improve. 



If the railway and express companies would observe some of 

 the following suggestions there would be less loss from their 

 careless and unmindful handling. 



Handle the egg cases with care, provide suitable accommoda- 

 tions, guard against exposure to cold and heat, and deliver 

 promptly to the consignee. 



If the dealers and packers would observe these suggestions 

 there would be a saving at their end of the line. 



Fig. 194. — A cheap but efficient way to ship baby chicks. 



To make it clear to the producer that quality counts more 

 than quantity, and that he is paid for his product on a quahty 

 basis and quality alone. 



If the retailer was to buy his eggs guaranteed quality and 

 always sell his eggs for what they are represented, and come 

 back on the wholesaler for any shortage along this line, there 

 would be better satisfied customers. If brands of eggs could 

 be established that would be guarantee in themselves to the 

 consumer of good quality, at least part of the problem would 

 be solved. In fact, commercial plants have already taken up 

 'this phase, stamping their name and date on the egg the day it 

 was laid. The city retailer, as well as the wholesaler and the 

 producer, should realize that an increased quality means an 

 increased consumption of that product. 



