CRUAMBRY BUTTER MAKING 117 



iiess of parchment paper over the top and upon this over- 

 saturated brine. 



Butter shipped to tropical countries is packed in tin 

 cans which are hermetically sealed. 



MARKETING BUTTER. 



The producer of an_v commodity is always confronted 

 with the problem of finding the best markets for his 

 product. Indeed his success is measured more or less by 

 his ability in handling this end of the business. 



Butter makers lose thousands and thousands of dollars 

 every year because they do not fully understand how to 

 manage the sale of their product. They fall into the 

 clutches of men without credit or credentials who offer 

 big prices but no returns. Swindlers are always on the 

 lookout for victims and every year many butter makers 

 are entrapped by them. To the one who is just beginning 

 to seek a market for his butter the following course of 

 procedure is recommended. 



1. Find the names of three or more leading reputable 

 butter firms in the leading butter markets by inquiring of 

 men from whom trustworthy information may be ex- 

 pected. 



2. Divide a day's standard make among these butter 

 firms and instruct each to send you staten-,ent as to the 

 price they can give you net (f. o. b.) at your station for 

 regular shipments, the price to be based on quotations of 

 some leading market. Inform them further that you are 

 ready and willing to comply with their demands as to 

 color, package, and salt, in future shipments. 



3. Ship your butter to the firm that ofTers you the best 

 price, but do not deal with this firm exclusively. A tub 



