THE NEW WORK 



Himalaya blackberry, improved and intro- 

 duced by Mr. Burbank, now an acknowledged 

 standard of excellence. No mention whatever 

 was made of Mr. Burbank in the paper. Such 

 instances as this are the more unfortunate, 

 as they are exploitations, not advertisements, 

 describing in detail for popular reading what 

 new factors in American fruit-life are accom- 

 plishing. Logically, in such a case, the man 

 who made them possible should come first in 

 their consideration. 



Years ago, Mr. Burbank discovered and 

 introduced a splendid plum which afterward 

 took his name. At the first, nobody cared for 

 it. Nobody cared for it even enough to use it 

 free of cost. It aroused no interest. One day 

 a rancher, living near Sebastopol, a man badly 

 in debt and seeking some way of escape, de- 

 termined that he would give the new plum a 

 hearing. He had seen it growing on Mr. Bur- 

 bank's grounds and was impressed by its gen- 

 eral excellence. All the land at his disposal, 

 several acres, was given up to the Burbank 

 plum. As soon as he had sufficient to sell, he 

 found that the people who bought fruit knew 

 a good thing when they saw it. The demand 



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