186 Strawberry-Gromng 



town. Put a conspicuous advertisement in the local 

 papers. Then have some family tickets printed, so that 

 each family will be able to keep its own account and will 

 need to pay but once a week. Have different varieties 

 to tempt different appetites. Cut prices when consump- 

 tion lags. It is hard work, but it pays ; you may be able 

 to get three or five cents more a quart than if you per- 

 mitted local grocerymen to handle them." The motor 

 truck has largely superseded the horse and wagon for 

 this purpose. The grower who seeks a personal market 

 should have neat business stationery, attractive labels, 

 and adopt any other practicable advertising devices. 

 The success of sales direct to consimiers depends chiefly 

 on the personality of the grower. He must not only 

 grow good berries, but also be a good advertiser and busi- 

 ness man. Comparatively few are fitted for this arduous 

 undertaking. 



MEANS OF TRANSPORTATION TO THE WHOLESALE MARKET 



Strawberries are shipped to a wholesale market by 

 express, ventilator cars, refrigerator cars and by boat. 

 It is imperative that they reach the market before four 

 A.M., so that they will be ready for the early morning 

 trade. If the supply is heavy, prices may drop twenty- 

 five cents a crate between five a.m. and seven a.m. ; by 

 eight o'clock the market is practically over for the day, 

 and berries arriving late may be sacrificed to peddlers. 



Express. 



When there is less than a carload, the crates are shipped 

 by express. Express is used chiefly for small shipments 

 early in the season, when the pickings are light and prices 



