106 PROFITABLE BEE-KEEPING 
Without further digression, however, I would 
say that there is no crop which can be more readily 
sold than bee-produce, whether it be honey, or 
wax. Most bee-keepers fail owing to causes which 
are very, obvious. They are deficient in push and 
energy, they reside in outlying districts and make 
no serious attempts to reach the towns, their goods 
are badly prepared for sale and offered in a 
‘messy and undesirable condition. These are the 
prime causes of failure, for I never knew a good 
bee-keeper yet who could not sell his honey; in 
fact, when a reputation for good honey has been 
made, people will readily fetch it, without caus- 
ing any trouble to the apiarist. 
First it is most essential that honey should be 
put up in faultless condition, and of a good level 
colour. Instructions for grading it have been 
given elsewhere, but the bee-keeper should try. 
and make the grades approximately the same each 
season, Further, he will do well to establish a 
fair and regular price, to be adhered to with-. 
out variation, either in good seasons or in bad. 
Create and establish a standard article at a fixed 
price. Put it up in the same way each year, until 
people can recognize your honey as far off as 
they can see the bottle. Never send out honey of 
inferior quality, or in a badly labelled, sticky jar. 
If these precepts are adhered to, a market will 
be founded in an incredibly, short time, and always 
remember that every, satisfied customer usually, 
brings others in his wake. Circularize the dis- 
