62 A .STI'DY OF FARiV ANI31ALS 



addresses of the breeders comprising them. One county 

 horse association has pubhshed a beautifully illustrated 

 pamphlet, {jiving fine pictures of prominent horses owned 

 among the mcmf)ers, with a complete hst of the officers and 

 all others belonging to the organization. Some members of 

 connnunity associations unite in co-operative advertising in 

 standarfl lireed or live-stock journals, thus reducing indi- 

 vidual cost for each person. Following is an interesting 

 example of conmiunity advertising as described in an article 

 written by Mr. R. A. Hayne.* 



"At Lake Mills, ^Msconsin, there is a most unusual sight, unusual 

 in size and subject, visitile a quarter of a mile away, and worth no doubt 

 to both town and county uncountable times what it cost. On the side 

 of a large brick Ijiiilding right opposite the square and across the street 

 from the town park, so plainly in sight that you can not go past or 

 through the town without seeing it, is a huge painting of a Holstein cow 

 in natural colors, and around her, also plainly visible at a distance, are 

 the names of fourteen Holstein breeders and their locations. Who will 

 say that Lake Mills did not act wtsely in displaying such an advertise- 

 ment instead of the famous trade mark of the amber fluid that made 

 Milwaukee famous?" 



Fine herds and flocks bring fame to a community, and 



add to the value r)f the land, two important assets that 

 should not be underestimated. This point has been brought 

 out in a marked degree in many places, as, for example, the 

 saddle-horse industry in Kentucky and Missouri, the Perch- 

 eron in Ohio and Illinois, the Guernsey in Wisconsin, the 

 Aberdeen-Angus in Iowa, the Merino in Ohio, etc. More 

 and more the public will learn of certain communities in 

 America famous for their herds and flocks, where the oppor- 

 tunities for purchase are more attractive than elsewhere. 



Community breeding encourages the interest of the 

 young people, for where practiced we find the most progres- 

 sive breeders, the very best examples of farm animals, and 

 homes of comfort occupied by an intelligent, gentle people. 

 In a community frequently visited by outside buyers who 

 come to inspect the herds, the boys and girls learn to respect 

 the importance of farm animals, and become deeply interested 



^National Stockman and Farmer, August 10, 1918. 



