6 Money in Broilers and Sqttabs. 



Third. We must have improved machinery, and the number 

 of good incubators and brooders on the market to-day have worked 

 wonders in this particular. 



Fourth. We must have capital. No business will thrive with- 

 out the investment of money, no matter how experienced the man 

 may be. 



In short, a man to successfully raise broilers must have capital, 

 patience, experience, ample territory, good stock, improved ma- 

 chinery, and the necessary facilities. In the matter of houses there 

 have been wonderful improvements made. 



But, with all this knowledge, and all these appliances, we .do 

 not have faith in exclusive broiler plants. We have witnessed the 

 collapse of too many. As an adjunct to some other branch, it can 

 be made very profitable. Combine it with egg farming, squab rais- 

 ing, duck culture, fruit growing, or general trucking, and there will 

 be a year round income. 



There is no branch of the poultry business that calls for such 

 careful, patient work as does broiler raising. It requires constant 

 application ; it demands close attention every day of the week, and 

 from early to late. That kind of work will quickly tire those who 

 do not possess grit. Pluck and grit are two valuable ingredients 

 in the broiler raiser's formulae for success. We never knew a man 

 to succeed who was an easy victim of the "blues." 



It is a good thing that this work is so exacting, for were it an 

 easy, happy-go-lucky job, how long would it be before we would be 

 overrun with broiler establishments, and the price of that com- 

 modity would not bring a profit in market. 



As it is none but the earnest, faithful workers succeed and they 

 fully deserve the reward they reap. 



The pioneers in the broiler business were men of limited cap- 

 ital, crude facilities and practically no experience. When improved 

 incubators and brooding systems were placed upon the market, an- 

 other class became interested — men of capital. The latter erected 

 large houses, equipped everything on the wholesale plan, went at 

 it on a big scale, and hired an "expert" to run the business. With 

 what result? A total collapse. The expert was working for his 

 stated salary; he was not economical in his expense account, and 

 became extravagant beyond measure. 



"There's plenty of money back of it" became the excuse for 

 "making a good thing out of it." The loss of the capitalist did not 

 fall so heavily upon him as it did upon the poor fellow who had 

 invested every dollar he had in this world, and who besides was as 

 deficient of practical ideas as he was of cold cash. 



To be brief, the cause of the failures in Hammonton — and they 

 might also be extended to beginners in general — are: 



Debt. They either borrowed the capital to secure the plant, 

 or they had to ask credit for the feed and running expenses, as they 

 invested every dollar in making the start. 



Stale and Chilled Eggs. This resulted from their custom of 

 buying up eggs among farmers. As they paid a few cents more 



