FARM DAIRYING 



415 



and an advertisement in itself will make profit more probable if 

 care be taken in the production of a good quality of butter. 

 With such attributes butter can usually be profitably marketed. 

 The packages now in use among farmers are crocks, fiber 

 boxes, parchment papers and cartons, dishes, buckets, pans, 

 and the like. The use of some of these 

 packages makes attractiveness and con- 

 venience impossible. The most desirable 

 and attractive forms of packages are the 

 3-, 5-, or 10-pound earthen crocks and 

 the 1- or 2-pound prints wrapped in parch- 

 ment papers. These wrapped prints are 

 in some cases inclosed in pasteboard car- 

 tons or boxes. The name and address of 

 the producer and a brief statement con- 

 cerning the butter is usually printed upon 

 the paper or carton. This serves as an 

 advertisement and makes a trade-mark 

 possible whereby the public may know 

 what to call for and know whether the butter received is the 

 butter that was asked for. This should lead to an increased 

 demand for that particular product. 



Fig. 77. — -Hand butter 

 printer. 



Marketing the butter (Keithley) 



The original and ultimate object in the production of farm 

 butter, as in any other product, should be production at a 

 profit. This profit, being dependent on the marketing, should 

 make the efforts toward securing a suitable market greater than 

 is usually the case. The objects to be gained in marketing are : 

 (1) patrons who appreciate and are willing to pay for a butter 

 superior in quality and appearance; (2) a constant steady 

 market; (3) satisfied customers, which will result in an in- 

 creased demand. 



