We Are All Geographers 



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EOGRAPHY is just a term for the science 

 of locating your place on the map. 



If you are interested in knowing where 

 your fence ends and your neighbor's begins, if 

 you have ever made an excursion or traveled 

 far enough from your habitat to long back to it 

 a bit,you are interested in modern geography. 

 The man with a latch-key and an office 

 address is interested. He is a city geographer. The gentleman 

 who sleeps in his blanket is a nature geographer. The difference 

 is only in the condition. The kind is the same. 



The monthly edition of the National Geographic Magazine 

 is 40,000, a copy by direct subscription reaching each of the 

 35,000 members of the Society, the balance to subscribers. 



The publication is not of the usual garden variety of news- 

 stand magazines, but is subscribed for direct by the 40,000 people 

 who are of the foremost of the Nation's citizens, the home-owning 

 class; Prominent Business Men, Bankers, Railroad Officials, 

 Capitalists, Scientists, Directors of Far-reaching Government 

 Projects, the greatest traveling class in the country, people who 

 want the best and have the wherewithal to purchase it. 



It pays to advertise in the National Geographic Magazine 

 because it reaches people who take it seriously and who know the 

 magazine will not accept advertising that is not of the highest 

 standard. 



ITS PULLING POWER? Well, for instance, it is a positive 

 fact that directly accruing from six pages of advertising we re- 

 ceived 1 1,921 orders for the recent publication, "Scenes from Every 

 Land," at $1.00 each — Eleven thousand nine hundred and twenty 

 dollars from six pages of advertising ! ! 



Our direct subscription is a combination rarely met with 

 in the advertising world — Quality with Quantity. It will be a 

 pleasure to take the matter up directly with you. 



National Geographic Magazine 



Address Advertising Manager 



Washington, D. C. 



