"II se Paie de Faire de Avertissements " 



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"Es Profittabile da Fare Avertim mtos" 



OR 



IN PLAIN ENGLISH 



"IT PAYS TO ADVERTISE" 



When you know positively that you bring your business before the most intelligent 

 and financially well-to-do people in the United States, the greatest traveling and the greatest 

 reading class we have, people who want the best and have the wherewithal to pay for it, 

 the value of advertising in The National Geographic Magazine must appeal to you. 



Every copy of The National Geographic Magazine's 40,000 monthly 

 edition is subscribed for direct, not purchased as a ten-minute time-killer, but contracted 

 for by the year, read from cover to cover and kept. 



When 40,000 copies are subscribed for it means, conservatively estimated, that the 

 Magazine is read by at least 1 00,000 people every month. 



When 90 per cent of its subscribers preserve and bind a magazine it certainly 

 means its value is recognized. 



Results and Pulling Power? — Certainly! Read the Following: 



Trust Department 



FSED'I EICEE1BEBGEK, TKITST OFFICKE // C£&''A^-C-n-(X'C<}.<n, j c^ZJ . \D . 



The National Geographic Magazine, 



Washington, D. C. 

 Gen 1 1 emen : 



No doubt it will interest your Advertising De- 

 partment to know that this Company has received a 

 number of new accounts of marked size and importance, 

 one of them for fifteen thousand dollars, resulting 

 directly from our advertisement in the National 

 Geographic Magazine. 



Very respectful ly , , , , ._,, , , ... ,,.,.,.,.. „ ,.,. 



/ 



G. Trust Officer. 



You, as a progressive business man, should investigate this opportunity for profit. 

 The cost of space is triEing when the magnificent quality of the Magazine's circula- 

 tion is considered. For rates and other interesting information, write to 



Advertising Manager 

 THE NATIONAL GEOGRAPHIC MAGAZINE 

 6th and M Sts., Washington, D. C. 



