MARKETING VEGETABLES 

 C. E. White, Ioxia. Ontario County, N. Y. 



Farmers' Institute Lecturer 



The question of marketing vegetables 

 presents several phases for consideration, 

 for the reason that there are so many con- 

 ditions under which the production is car- 

 ried oil. 



THE HOME MARKET 



The problem of the one who lives in 

 close proximity to the town or city in 

 which the product is to he sold, who knows 

 either the wholesaler, the retailer or the 

 consumer to whom he is to sell, and is 

 familiar with the requirements of the market, is much different 

 from that of the large commercial grower, who depends on the 

 markets of the entire country and who does not know at the time of 

 planting whether the demand for his product will come from 

 Xew York, Boston. Pittsburgh, Cincinnati, Chicago, or possibly be 

 transported over still longer distances to the far southern markets. 

 The former knows just what his market requires as to type, 

 color or condition of each vegetable. He knows the whims and 

 caprices. He is able to establish a regular trade or to bring his 

 products forth from day to day as the demand requires. He 

 knows where the fancy products will meet with a ready demand, 

 and where the cheaper trade is to be found — to whom he can 

 dispose of his poorer grades. Only when there is a great over-sup- 

 ply is he in trouble. 



THE DISTANT MARKET 



Xot so with the man who is dependent on shipments being made 

 over a wide area. He has a dozen different markets, each with 

 its own peculiar requirements and demands. He has a chance of 

 selling to a local dealer who has no particular interest in either 

 the product or the producer, except to get his margin ; or, on the 



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