Marketing Vegetables 1350 



other band, lie can consign to a commission merchant in a distant 

 market, running the many risks which are to be encountered — 

 delay in getting cars; poor refrigeration and consequent loss in 

 hot weather; or freezing if in cold weather; delay in transit and 

 consequent loss; rapid market fluctuation and consequent falling 

 in price during the time the product is in transit, and finally, the 

 dishonesty of the receiver. 



A large number of the individual growers prefer to take less and 

 sell to the dealer, letting him assume the risks, which is the better 

 way where there is only a limited number of shipments to be 



Fig. 409. — A Well-finished and a Poorly-finished Tomato 

 Package 



made, for there are always losses, and, unless the shipments are 

 large enough ■ — as in the case of the dealer or large grower who 

 can distribute his losses over a large number of shipments — it is 

 liable to strike rather hard if the loss is very heavy. 



PUTTING OUT A SATISFACTORY ARTICLE 



There are a few essentials which should always be taken into 

 consideration in any event. First, that products should always 

 be grown, harvested, graded and packed with a view to satisfying 

 the purchaser. It is comparatively easy to get the purchase 



