confronted, upon entering, by a relatively uninviting prospect 

 with few objects of much attractiveness immediately beyond 

 them, are extremely apt to settle down or to "mill around" near 

 the entrance without going much further. The mere fact of the 

 existence of interesting things half a mile away, which they can 

 not see and do not know about, is very little inducement to their 

 dispersal. We believe that a better theory even for the mere 

 purpose of dispersing the public and inducing them in large 

 numbers to penetrate into the interior of the Botanical Garden, 

 and certainly a better means of making them promptly interested 

 and satisfied, is to provide from the very start a series of markedly 

 attractive prospects, leading on from one to another in several 

 different directions, so as to "toll" them along; making what they 

 see at each step offer a direct inducement to go further; drawing 

 some to the right and some to the left and some straight ahead; 

 but, no matter which course they choose, leading them onward 

 step by step and making continued movement psychologically 

 inviting. 



We think that no one who studies the conditions on the ground 

 can deny that those who arrive by the Elevated Railway at the 

 western corner of the Garden (the route of approach which is 

 apparently used by the largest numbers and is likely to remain 

 so) upon arriving at the end of the causeway near the men's 

 toilet house are confronted with a very uninviting prospect. 

 They debouch abruptly on a disagreeable and dangerous grade 

 crossing of two automobile roads. Some of them are deflected 

 at once into the not unattractive little cul-de-sac between the 

 railroad and these roads. Those who cross the roads find 

 themselves crossing a broad path nearly at right angles 

 to their course and in neither direction showing anything that 

 is very inviting or likely to draw them aside. Ahead of them 

 rises an uncomfortably steep path in rather poor condition and 

 again not presenting any immediately inviting prospect, al- 

 though beyond the top of the rise the Conservatory looms above 

 the foliage in a way that suggests something interesting in that 

 direction. 



If in the absence of other immediate attraction and of a 

 knowledge of just how to reach more distant points of interest, 

 they pursue this mild invitation to a slightly toilsome ascent, 

 they reach the west corner of the Conservatory terraces in a 

 rather unimpressive way and find their way around either to the 

 main entrance court on the southwest side of the Conservatory 

 or to the flower garden on its northeast side, whence they can 

 drift along pleasantly enough through part of the Pinetum to the 



[36] 



