ANNOUNCEMENT. 



The Butterfly Farmer will be devoted to the wants of the beginner, the 

 nature lover, the enthusiastic amateur. It is a cold fact that beginners in ento- 

 mology can glean but scanty directions from the costly scientific entomological 

 works. Scientific authors seem to forget to tell the thousand and one little 

 simple things that puzzle the beginner. Last year I gave free circular instruc- 

 tions in butterfly farming to one thousand correspondents. Two thousand people 

 have asked for instruction. I am nineteen years old and with the money I have 

 made from butterfly farming am attending the University of California. The 

 only way I can teach enquirers is by means of a monthly magazine. Half a 

 hundred scientists have pledged themselves to assist me in this work. My 

 Father, Gen. C. F. McGlashan,, has agreed to act as my business manager and 

 associate editor. The correspondence course, with the exception of the con- 

 tributions, which will be made by entomologists, was prepared before I entered 

 college. I feel that I am offering virtually free instruction to all who wish to 

 learn the business, for the subscription price of $5,00 barely covers the esti- 

 mated cost of publication, distribution and incidental expenses. If I could 

 afford to do so I would teach all applicants absolutely free of charge, for I con- 

 sider butterfly farming the most beautiful, fascinating, enchanting avocation ever 

 discovered. 



A sample copy of The Butterfly Farmer will be sent to all my corre- 

 spondents with the promise that if they send one year's subscription I will 

 guarantee to teach them, with the aid of my scientific friends, the business of 

 butterfly farming. 



BUTTERFLY FARMING. 



Butterfly farming, strictly speaking, includes only the propagation of moths 

 and butterflies, caring for eggs and pupae and raising the larvae. To carry on 

 the business, however, one must have female moths and butterflies in order to 

 secure eggs, must have males and females to mate, and in order to secure these 

 the work is broadened. The butterfly farmer must understand how to 

 use the net, sugar, take specimens at light, upon flowers and by all approved 

 methods. He must know how to search for eggs* caterpillars and cocoons and 

 must become a first class collector. He must know how to preserve specimens, 

 pin moths, paper butterflies, spread and mount all sorts of insects, pack specimens 

 for shipment, relax dried specimens, and must acquire a vast number of trade secrets 

 with which the experienced entomologist is familiar. In order to make this business 

 yield its greatest profits one should know something about collecting coleoptera and 

 other orders of insects, for valuable species of these may be frequently captured with- 

 out at all interfering with the pursuit of lepidoptera. There are specialists of one 

 sort and another who are willing to pay reasonably for perfect specimens of almost 

 every description. Some of these wish dragon flies, bees, ants, bugs, leaf- 

 borers, beetles, and everything that flies, creeps or crawls. One frequently makes 

 trips when butterflies and moths cannot be found, and on such trips it may be 

 desirable and practicable to take every choice specimen of the insect world which 

 is encountered. To be a successful butterfly farmer one must understand a 

 little of all branches of collecting. Lastly, he must thoroughly familiarize him- 

 self with the correct names of all the butterflies and moths of his particular 

 locality, and must learn to correspond with dealers who desire his specimens. 



