dollars a year. Let us consider "The Butterfly Farmer" and do some figuring. 

 With the utmost economy the editor has before her a serious financial hazard; so 

 serious that every lover of nature should hasten to her aid. The salary of a stenog- 

 rapher, the printing of her stationery and the postage will cost not less than one 

 hundred and fifty dollars a month, or one thousand eight hundred dollars a year. 

 To meet that she must have three hundred and sixty subscriptions at five dollars 

 each. I do not believe that she has yet found three hundred and sixty persons 

 that so desire to study moths and butterflies that they are willing to pay five dollars 

 to help in the study. That means the present subscribers must either pay more or 

 must aid her in getting more subscribers. There can be no dodging of that logical 

 conclusion. They must pay or that young girl must pay for them out of her 

 own pocket. If she obtains four hundred subscribers at five dollars each she will 

 have, after assuming all the risk and giving a year of her time and labor, the mag- 

 nificent net profit of two hundred dollars. 



But look for a moment from her magazine to The Guide to Nature, which 

 could not be published on more economical basis. The net cost of the mechanical 

 work for the year 1912 to 1913, as announced on page seventeen of the number 

 for May, 1913, was, exclusive of the general expenses of the office, three thousand 

 ninety-six dollars and seventy-five cents. This does not include a salary for the 

 managing editor and for his secretary. 1 hey have none. Suppose we add 

 twelve hundred dollars for salary for the editor and ten dollars a week for the sec- 

 retary. That would make a total annual expense of four thousand eight hundred 

 and sixteen dollars for issuing The Guide to Nature. We issued twenty-five hun- 

 dred copies a month, making a net cost that would be a dollar and ninety-three 

 cents for every subscription, provided there were no losses, no unremunerative 

 extras, such as, for example, necessary exchanges with other magazines. The 

 deficit between a dollar and a dollar and ninety-three cents a year must be made 

 up by advertisements, membership fees and contributions. Every one that pays 

 a dollar for this magazine is getting at least ninety-three cents as a present from some 

 kind friend. This explains why magazine after magazine has gone down. The 

 subscription price has been fifty cents or a dollar a year, the expenses two dollars. 

 This magazine would have disappeared long ago if it had not been for the liberal 

 advertising patronage and for contributions from friends. But Miss McGlashan 

 is putting it exactly as it should be put. Each one that is benefited should pay the 

 cost. Instead of fearing that she is charging too much, our only fear is that there 

 may not be enough nature lovers willing to come to her assistance so not to leave 

 a deficit for her to pay for their benefit. 



Magazines and newspapers all over the country have sounded Miss Mc 

 Glashan's praises. They have told us what a wonderful girl she is and what a 

 great work she is conducting. Words of encouragement are pleasing and helpful, 

 but actual cash to pay the printer is better. At present she needs commendation 

 and free advertising of her work less than she needs good five dollar checks to 

 help her in that work. The Agassiz Association is taking under its auspices this 

 young girl and her great and commendable endeavor to conduct a correspondence 

 school. We are carefully watching her work. Thus far it has met with our 

 hearty approval and our earnest co-operation. That she has the courage and 

 the honesty to charge five dollars a year for her magazine in no way lessens our 

 respect for her nor our interest in her work. It costs that and more. It is worth 

 that and more to those that want to know and to appreciate the Lepidoptera. We 

 hope that she will continue and we hope that those hopes will be built on a cash 

 basis. She deserves to have the expenses paid, and she deserves a fair remunera- 



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