In 1995, the secretary joined the Greater Washington Board of 

 Trade. This membership led to collaboration between the 

 Smithsonian and the board's Greater Washington Initiative, 

 which seeks co attract businesses to the metropolitan area. The as- 

 sistant secretary has provided leadership in this collaboration, 

 which will further enhance the 150th anniversary celebration. 



National Museum of the American 

 Indian National Campaign 



John L. Colonghi, National Campaign Director 



The National Campaign for the National Museum of the 

 American Indian is responsible for carrying out the fund-rais- 

 ing plan that the Smithsonian Board of Regents adopted for 

 the Museum. By legislative mandate, the Institution must 

 provide one-third of the construction cost of the museum on 

 the National Mall. The Campaign has established a goal of 

 $60 million to fund construction, as well an endowment for 

 ongoing educational and outreach programs. 



In October, the Mashantucket Pequot Tribal National made a 

 contribution of Sio million — the largest cash gift made to date 

 to the Campaign and among the largest ever to the Institution. 

 News of the contribution made headlines nationally, providing 

 valuable visibility for the Campaign's fund-raising efforts. 



The Campaign utilized the opening of the National Museum 

 of the American Indian George Gustav Heye Center in New 

 York City as a vehicle for raising funds and visibility. An opening 

 gala for 1,000 guests generated net revenue of nearly $1.3 mil- 

 lion — the most successful such event for the Smithsonian. The 

 Campaign also initiated special advertising, direct-mail, and pub- 

 lic relations activities focused on the New York opening. 



Program support for the Heye Center was provided by the 

 AT&T Foundation, the Booth Ferris Foundation, the Educational 

 Foundation of America, Toyota, The Hearst Foundation, Inc., 

 The New York Times Company Foundation, and Con Edison. 



A national membership program continued to generate 

 funds, as well as to establish a nationwide base of supporters 

 for the National Museum of the American Indian. To date, 

 the membership program has generated gross revenue of al- 

 most $9 million. Membership outreach continued to be exten- 

 sive. Special member activities were held in New York, Los 

 Angeles, and San Francisco. 



Office of Membership and Development 



Marie A. Mattson, Director 



The Office of Membership and Development (OMD) was cre- 

 ated during fiscal year 1995 when the Contributing Member- 



ship Program merged with the Office of Development. OMD 

 generates restricted and unrestricted private financial support for 

 the Smithsonian from individual donors and Contributing Mem- 

 bers and corporations and foundations, to fund Institutional prior- 

 ities and museum and office-based projects and programs. The 

 office maintains central research and record-keeping functions, 

 manages volunteer organizations, oversees the stewardship of 

 grants, and directs the Contributing Membership Program. 



The Office of Membership and Development is responsible 

 for che coordination of the Institution's 150th Anniversary Cor- 

 porate Partner Program. This program is an innovative mar- 

 keting and outreach vehicle designed to promote greater 

 public awareness for the incomparable scientific, historic, and 

 cultural resources of the Smithsonian. 



Major gifts and pledges to the Smithsonian during the past 

 fiscal year (October 1, 1994, through September 30, 1995) in- 

 cluded: $10,400,000 commitment from the Jerome H. and 

 Dorothy Lemelson Foundation for The Jerome and Dorothy 

 Lemelson Center for the study of Invention and Innovation 

 and a supporting endowment at the National Museum of 

 American History; a $1,100,000 grant from the Corporation 

 for Public Broadcasting for the Smithsonian Astrophysical Ob- 

 servatory; and $2,000,000 from Agnes Cowles Bourne for the 

 Storage and Study Center at the Cooper-Hewitt, National De- 

 sign Museum in New York, NY. 



In keeping with its efforts to increase private support for the 

 Institution and reach out to potential Smithsonian constituen- 

 cies, the office has integrated the Contributing Membership Pro- 

 gram into the office's overall strategic plan for donor 

 involvement, communication, and recognition. In preparation for 

 fiscal year 1996 and the Smithsonian's 150th Anniversary celebra- 

 tion, the office has launched a variety of creative initiatives de- 

 signed to streamline the program and expand the membership. 



The Smithsonian Corporate Membership Program continues 

 to expand in membership with corporations representing various 

 industries and geographic locations. The Corporate Program 

 grew from 37 members in 1994 to 47 members in 1995. In the 

 Spring, executives of national and international corporations, 

 members of Congress, and Smithsonian leaders met at the annual 

 Corporate Membership Luncheon to discuss "The Power of Learn- 

 ing in an Enlightened Information Age," which featured the 

 Smithsonian online capabilities and other educational initiatives 

 which impact technology, science, and the humanities. 



Office of Special Events and 

 Conference Services 



Nicole L. Krakora, Director 



The Office of Special Events and Conference Services (OSECS) 

 organizes special events and conferences throughout the Insti- 

 tution that contribute to developing and maintaining import- 



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