tional African American Museum in the Arcs and Industries 

 Building. 



Office of Planning, Management, 

 and Budget 



L. Carole Wharton, Director 



The Office of Planning, Management, and Budget provides 

 analytical and budgetary information to aid the secretary and 

 other senior staff in decision making. Working with 

 Smithsonian management, the office presents the Institution's 

 budget request to the Congress, executes and monitors cur- 

 rent-year funding, develops the Smithsonian's response to the 

 second phase of the National Performance Review, and initi- 

 ates studies to support the secretary's strategic planning pro- 

 cess. The office is developing a network to allow the rapid 

 exchange of information with all Smithsonian units and the re- 

 trieval of documenrs central to the Institution's operations. 



Office of Telecommunications 



Paul B. Johnson, Director, Office of Telecommunications 



The Office of Telecommunications, the Smithsonian's elec- 

 tronic media production center, accomplished several of its 

 major goals by developing a wide range of programming in 

 television, radio, and multimedia for new audiences. These 

 Smithsonian-based programs involve the latest technologies, 

 pan-institutional working relationships, and solid marketing 

 plans to assure their success in broadening the Institution's 

 reach. 



The Office, with the Smithsonian Institution Press, began 

 developing a major children's television series for 8- to 12-year- 

 olds, in conjunction with Lancit Media Productions, Ltd. As 

 the first children's series to spotlight the Smithsonian, it aims 

 to use the museums and collections as catalysts for exploration 

 and adventure, and provide a new opportunity for the Institu- 

 tion to reach young audiences nationwide. Plans include si- 

 multaneous development of multimedia programs, games, 

 and books as well as ancillary educational materials. 



Looking toward the Smithsonian's 150th anniversary cele- 

 bration, Radio Smithsonian was awarded funding from the 

 Corporation for Public Broadcasting to create Black Radio: 

 Telling It Like It Was. the first radio series to document the his- 

 tory of Black radio in America. The 13-part series, hosted by- 

 Lou Rawls, will air on public radio in January 1996 and again 

 in September 1996. The project received additional funding 

 from the James Smithson Society. 



Two other Radio Smithsonian series, the multiple award- 

 winning Folk Masters and popular Jazz Smithsonian continued 

 their successful runs on srations in the U.S. and overseas. 

 After an innovative marketing campaign, Folk Masters dou- 

 bled its radio station carriage. Jazz Smithsonian, hosted by 

 Lena Home, was heard on 185 stations and became the most 

 successful jazz series ever distributed by Public Radio Interna- 

 tional. The Office created a jazz calendar, Radio Smithsonian 

 Presents Jazz ippf-ippd in cooperation with National Museum 

 of American History's Cultural History Division and the 

 Smithsonian Institution Traveling Exhibition Service (SITES), 

 to promote the radio series and the many jazz activities of the 

 Institution. 



The Office continued to play a leadership role in multime- 

 dia by establishing new relationships with two publishers for 

 the production of CD-ROM titles. Programs in production in- 

 clude: Information Age. a look at the social impact of technol- 

 ogy, to be distributed by Philips Media; Insect World, a view of 

 arthropods in a variety of habitats, to be distributed by The 

 Voyager Company; and 150 Years of America's Smithsonian: Dis- 

 covering. Imagining. Remembering, to be distributed by Macmil- 

 lan Digital. A direct mail campaign promoting existing 

 Smithsonian/Philips CD-i titles drew an excellent response 

 from individuals requesting additional information on 

 Smithsonian electronic media. 



A new contract between the Smithsonian and Hot 

 Shots/Cool Cuts, Inc. of New York will greatly enhance licens- 

 ing of the Office of Telecommunications' extensive library of 

 film and video footage. This arrangement makes Smithsonian 

 footage available to television and film producers in a system- 

 atic manner, and promises a new source of revenue for the 

 Institution. 



The Office produced videos for museum exhibitions includ- 

 ing First Ladies: Political Role and Public Image, a video for the 

 new theater in NMAH's First Ladies exhibition; Think Tank, a 

 multi-screen video for the National Zoological Park's exhibi- 

 tion examining animal intelligence; and six videos tor the Ex- 

 ploring Marine Ecosystems hall at NMNH. Meet the Ellington 

 Orchestra, the interactive video produced by the Office for the 

 SITES' exhibition Beyond Category: The Musical Genius of Duke 

 Ellington won a Silver Medal at the New York International 

 Multimedia Festival. 



To expand distribution into the home video market of 

 the film In Open Air: A Portrait of American Impressionists. 

 the Smithsonian Women's Committee funded the repackag- 

 ing and marketing of In Open Air to target markets of art 

 enthusiasts, particularly National Museum of American 

 Art members and museum shops. The campaign was suc- 

 cessfully completed, and the video is now on sale in over a 

 dozen museum shops nationwide, including Smithsonian 

 museum shops. 



A James Smithson Society grant was awarded to the Office 

 to purchase hardware to allow creation of high-quality video, 

 graphics, and audio materials for the Smithsonian Home Page 

 on the World Wide Web. This equipment will also be used to 



