Based on the National Museum of American History's 

 American Encounters exhibition, Smithsonian Productions 

 produced a one-hour TV special examining issues of cultural 

 survival among Hispanics and Native Americans in New 

 Mexico. The office also completed two educational videos 

 about powwow celebrations in northern Wisconsin as a joint 

 project with the Smithsonian's Center for Folklife Programs 

 and Cultural Studies. The first in a series of five videos was 

 completed for the National Museum of American History's 

 Hall of Graphics exhibition. 



Smithsonian Productions launched its online site for 

 America Online and the Internet. The electronic sites were 

 developed as marketing tools to promote nationwide broad- 

 casts and the availability of related media products. 



Toward the end of the year, the Office of Telecommunica- 

 tions (OTC) changed its name to Smithsonian Productions 

 and merged with the Smithsonian Institution Press to form 

 Smithsonian Press/Smithsonian Productions. Daniel Good- 

 win, director of the Press, became the director of the com- 

 bined organization, and Paul Johnson continued as director of 

 Smithsonian Productions. The new name more accurately 

 reflects the range of work performed by the OTC staff, and 

 the merger is an important step toward establishing a broader 

 Smithsonian media presence. The combined staff of Smith- 

 sonian Press/Smithsonian Productions immediately began ex- 

 ploring opportunities for major new ventures encompassing 

 many types of programs and products. 



Smithsonian Magazine 



Ronald C. Walker. Publisher 

 Don Moser, Editor 



Since its founding in 1970, Smithsonian magazine has extended 

 the Institution's message, expanded its influence, and in- 

 creased its public visibility throughout the United States and 

 abroad. Considered one of the greatest success stones in 

 magazine publishing history, Smithsonian is now the 23rd 

 largest magazine in the country with a circulation of 2.1 mil- 

 lion. It continues to generate revenue for the Institution. 



Editorial subjects extend beyond the scope of the 

 Institution's museums. Leading authors contribute articles 

 about the arts, history, the environment, conservation and the 

 sciences, always written with the layperson in mmd. Monthly 

 features include "Phenomena, Comment and Notes," a com- 

 mentary on nature and the natural world; "Smithsonian 

 Perspectives," a column by the Smithsonian secretary; and 

 reviews of recently released non-fiction books. Smithsonian ac- 

 tivities are covered in three regular departments: "Around the 

 Mall and Beyond," "Smithsonian Highlights," and "The Ob- 

 •ecc at Hand." 



During this year, the magazine published a special issue on 

 the Institution's 150th anniversary. The issue included articles 

 on : Tony Seeger of the Center for Folklife Programs' study of 

 the Suya Indians of Brazil; a profile of architect Douglas Car- 

 dinal, selected to design the National Museum of the 

 American Indian; the National Museum of Natural History's 

 forensic anthropologist Doug Owsley; the restoration process 

 of the Freer Gallery of Art's priceless Japanese scrolls; the 

 Smithsonian's Mpala Research Center in Kenya; the National 

 Museum of American Art's collection of American daguer- 

 reotypes; zoologist Dr. Clyde Roper's search for the elusive 

 giant squid; the classification system of taxonomy and its ex- 

 tensive use at the National Museum of Natural History. In ad- 

 dition, Smithsonian published seven feature articles and thirty- 

 four columns relating to the Smithsonian Institution and its 

 150th anniversary. The cover article of the November issue fea- 

 tured the exhibition at the National Portrait Gallery "Red, 

 Hot and Blue, A Salute to the American Musical." 



Smithsonian magazine was selected as a winner of the 

 Editorial Excellence Award in Folio: The Magazine for Maga- 

 zine Management's seventh annual competition. Smithsonian 

 won in the category of "General Editorial ", recognizing the 

 editor whose magazine features, departments and design best 

 fulfilled the editorial standards they have set for themselves. 

 Smithsonian editor Don Moser was honored during Folio's 

 awards ceremony "A Celebration of Excellence" in New York. 



The Acoustical Society of America (a professional associa- 

 tion for scientists who study sound) presented theit science 

 writing award to writer Richard Immel, for his article pub- 

 lished in the April, 1995 issue of Smithsonian on recording 

 sounds in nature. 



In partnership with the American Society of Travel Agents 

 (ASTA), Smithsonian magazine awarded the sixth annual 

 ASTA/Smithsoman magazine Environmental Award to Prin- 

 cess Cruises and New Zealand's Heritage Ttails Foundation. 

 The award recognizes outstanding achievements and contribu- 

 tions by individuals, corporations and countries toward fur- 

 thering the goals of environmental conservation. 



The Smithsonian Associates 



Mara Mayor, Director 



During 1996, The Smithsonian Associates (TSA) teached out 

 to Smithsonian members and to the general public, offering a 

 broad array of educational and cultural progtams crafted to 

 highlight and complement the wotk of the Institution. With 

 the 150th Birthday of the Smithsonian clearly the centerpiece 

 fot the year, there were many opportunities to dtaw the public 

 more deeply into the intellectual delights of the Institution 

 and the celebration of its 150th year. 



Ac The Smithsonian Associates, the highpomt ot chese ef- 

 fotts was the creation of the Smithsonian Voices of Discover) lec- 



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