Fine Arts by Danly and Leibold; The Fossils of the Burgess Shale 

 by Briggs, Erwin, and Collier; Gender Perspectives: Essays on 

 Women in Museums, edited by Glaser and Zenetou; Herds of the 

 Tundra: A Portrait ofSaami Reindeer Pastoralism by Robert 

 Paine; Landmarks in Digital Computing: A Smithsonian Pictorial 

 History by Kidwell and Ceruzzi; The Lawn: A History of an 

 American Obsession by Virginia Scott Jenkins; Loving's Love: A 

 Black American's Experience m Aviation by Neal V. Loving; Par- 

 tial to Home: Photographs by Barney Imes: Quaternary Insects and 

 Their Environments by Scott Elias; Reporting the War: The Jour- 

 nalistic Coverage of World War II by Frederick S. Voss; Selling 

 Radio: The Commercialization of American Broadcasting. ip20- 

 ip34 by Susan Smulyan; and Skeletal Biology in the Great Plains: 

 Migration. Warfare. Health, and Subsistence, edited by Owsley 

 and Jantz. 



Titles from SIP Development/New Media Division include 

 Smithsonian Visual Timeline of Inventions (copublished with 

 Dorling Kindersley) and a new edition of the Official Guide to 

 the National Museum of Natural History. 



As a separate but complementary program to the trade 

 lists, Smithsonian University Press also publishes for free dis- 

 tribution to the Depository Libraries, to the broad academic 

 communities, and to individuals upon request more than 

 thirty titles in the scientific Series: Smithsonian Contributions to 

 Anthropology. Smithsonian Contributions to Botany. Smithsonian 

 Contributions to the Earth Sciences. Smithsonian Contributions to the 

 Marine Sciences. Smithsonian Contributions to Paleobiology. 

 Smithsonian Contributions to Zoology. Smithsonian Folklife Studies. 

 Smithsonian Studies in Air and Space, and Smithsonian Studies in 

 History and Technology. Notable titles in fiscal year 1994 are: 

 C.W. Hart, Jr., "A Dictionary of Non-Scientific Names of 

 Freshwater Crayfishes (Astacoidea and Parastacoidea), Includ- 

 ing Other Words and Phrases Incorporating Crayfish Names"; 

 Xiao-ying Shi and Richard E. Grant, "Jurassic Rhynchonel- 

 lids: Internal Structures and Taxonomic Revisions"; W. Ron- 

 ald Heyer, "Variation within the Leptodactylus podtcipmus- 

 uagneri Complex of Frogs (Amphibia: Leptodacrylidae)"; and 

 Alan R. Rabat and Robert Hershler, "The Prosobranch Snail 

 Family Hydrobndae (Gastropoda: Rissooidea): Review of 

 Classification and Supraspecific Taxa." 



Smithsonian University Press also discharges the statutory 

 responsibility of the Smithsonian Institution to prepare an- 

 nual reports of its activities and finances to the Congress. SIP 

 distributes both the Smithsonian Year, the Institution's "corpo- 

 rate" report, and Annals of the Smithsonian Institution, an archi- 

 val volume of institutional activities, which is made available 

 on paper as well as electronically. Both publications are dis- 

 tributed widely to the Establishment, the Congress, Deposi- 

 tory Libraries, all Smithsonian offices and bureaus, and 

 individuals upon request. The Smithsonian Universiry Press 

 fulfills a similar statutory responsibility in preparing the an- 

 nual report of the American Historical Association. 



Marketing efforts for the Universiry Press have expanded 

 over the past five years, with notable achievements in subsid- 

 iary rights sales, backlist promotion, and cogent and coordi- 



nated front-list trade promotion. The University Press must 

 operate in an increasingly selective marketplace, competing 

 for authors as well as sales in both scholarly and general inter- 

 est markets. The goal of University Press marketing is to max- 

 imize sales while contributing to a press-wide level of 

 excellence that in turn attracts the best possible authors and 

 books. The marketing effort encompasses sales (primarily 

 based on a network of more than 40 commissioned representa- 

 tives around the world); direct mail to scholars (necessary not 

 only for individual sales but also to influence library purchas- 

 ing); advertising (to support bookstote sales and attract schol- 

 ars); publicity; and conference exhibits (SIP attends, either 

 with its own staff or cooperatively, nearly 100 scholarly meet- 

 ings each year). 



Smithsonian Books 



Smithsonian Books' reputation has been built on publishing 

 high-quality, well-researched, illustrated books for a general 

 audience on subjects related to Smithsonian interests and col- 

 lections. Although Smithsonian Books began in 1976 as a 

 direct-mail publisher of single-volume books primarily aimed 

 at the Smithsonian Associate, recent years have seen expansion 

 into multivolume continuity series and increasing use of mail- 

 ing lists outside the Smithsonian Associates. During the past 

 year, however, demographic shifts, rapidly changing customer 

 buying preferences, and fast-evolving marketing techniques 

 have combined to encourage Smithsonian Books to shift away 

 from general interest series in future planning, while keeping 

 those guidebook-oriented series that have proved successful. 

 Prefects now being planned are single-volume works with 

 subjects and organization selected fot compatibility with tele- 

 vision and adaptability to multimedia presentation. 



The major volume published in fiscal year 1994 is an exam- 

 ple of this concept. Nature on the Rampage examines natural cat- 

 aclysms that become human disasters. Emphasis is placed 

 upon the predicament of poverty-stricken nations that are un- 

 able to afford adequate flood control measures, earthquake- 

 proof buildings, and responsible economic development. 

 Scholars in their fields examine the extremes of weather, earth- 

 quake, volcanic eruption, and dangerous variations of climate. 

 A quarter of the book deals with risk assessment and the plan- 

 ning and building required to shield people from nature's lethal 

 fury. Pictures from all the world support an integrated and cohe- 

 sive text. Though aimed at a popular audience, the book provides 

 a up-to-date survey for geographers, public-health professionals, 

 governmental leaders, )Ournalists, and others. 



Smithsonian Collection of Recordings 



Smithsonian Collection of Recordings (SCOR) produces 

 and releases authoritative and comprehensive productions of 

 all kinds of Musical Americana, primarily utilizing recordings 

 owned by and licensed by American Record Companies. 



Originally set up as a direct mail operation, selling to the 

 Smithsonian magazine subscribers' list, SCOR also sells in nor- 



