mal retail outlets through the distributor Koch International, 

 the biggest independent in the United States. Almost all new 

 product is conceived and licensed simultaneously for direct 

 mail and retail. 



In order to reduce development and marketing costs and 

 speed up all aspects of the process, we have engaged in joint 

 productions with some of the major record companies, earn- 

 ing royalties from their retail sales while retaining direct mail 

 and Smithsonian outlet rights. Productions released in this 

 form include: Duke Ellington and the Victory Collection 

 with BMG; Louis Armstrong with SONY; and Old Time 

 Radio with Radio Spirits Inc. Discussions for new probers are 

 ongoing with Capitol/EMI and Sony. 



Recordings released in 1994 included: 



Old Time Radio. Two different 4-CD/4-cassette boxed sets: 

 Comedy Favorites on Radio and All-Time Favorites on Radio. Each 

 box contains 12 complete radio shows featuring the stars of 

 American radio from the 1930s, 1940s, and 1950s. 



Beyond Category: The Music of Duke Ellington from 192710 

 196J. 2-CD/2-cassette set. Compilation and notes by John 

 HasseofNMAH. 



American Songbook Series. New titles in the series are Cy Cole- 

 man. Fats Waller and Andy Razaf. Alec Wilder. Richard Whiting. 

 Arthur Schwartz, and Vincent Youmans. Produced in association 

 with Dwight Bowers at NMAH, sales of this series are ap- 

 proaching the 300,000 mark. 



Portrait of the Artist as a Young Man. Louis Armstrong 4- 

 CD/4-cassette boxed set. This very focused survey of 

 Armstrong's recordings between 1923 and 1934 was compiled 

 by Dan Morgenstern, director the Institute of Jazz Studies, at 

 Rutgers University, who also wrote the notes and annotations. 

 It is a coproduction with Sony, who sell the product in retail, 

 paying SCOR a royalty, while the Press retains direct mail 

 rights. This approach should speed up all aspects of produc- 

 tion and lead to worldwide sales of the set as well as interna- 

 tional exposure of the Smithsonian name. 



Smithsonian Video 



Smithsonian Video acquires from within the Institution 

 and from independent producers, public television stations, 

 and similar sources specialized and unique videos that reflect 

 Smithsonian interests in history, the social sciences, the natu- 

 ral sciences, technology, and related areas. The division targets 

 a general and culturally diverse audience. 



Recently, Smithsonian Video began working with Unapix 

 Entertainment, Inc., an international distributor that is licens- 

 ing Smithsonian Video programs for broadcast, cable, and 

 home video throughout the world. The staff is also in process 

 of acquiring programs from WGBH in Boston and several 

 other independent producers, and in addition is working on 

 coproducing new collections with the Library of Congress and 

 acquiring new productions for younger audiences. 



Titles currently being carried by Smithsonian Video in- 

 clude: Fire. Ice. and Sea Collection. Dinosaurs. Great Battles of the 

 Civil War. Air Mail Story. Southern Pacific and Union Pacific. 



Movie Palaces. First Ladies, Gems and Minerals, Supertour of the 

 Smithsonian Guide to the Smithsonian, Flying Machines, The Na- 

 tional Zoo. Creatures Great and Small. Dream Window, Our Bio- 

 sphere, Beckett Directs Beckett (a three-tape collection), and 

 Smithsonian World (twelve programs from the Emmy Award- 

 winning series). 



Specific titles for three major Smithsonian Video series are: 



Dreams of Flight, I and 11. Titles in the series are In the Begin- 

 ning. The Golden Age. Higher . . . Faster . . . Farther. To the 

 Moon, and Beyond the Moon. 



Eastern Europe: Breaking with the Past. Titles in the series are 

 America's Relations with Eastern Europe: Vaclav Havel: Leadership 

 in Eastern Europe: Ceaucescu: Eastern Europe's Last Dictator?; Life 

 as an Ethnic Minority in Eastern Europe; Estonia: A Story of Sur- 

 vival: Memories of Childhood and War; At the Crossroads: Eastern 

 European J eury; Theatre and the Revolution; Germany Reunites; 

 The Polish Experience: A New World of Television; An Animated 

 Journey; and Artists and Revolution in Czechoslovakia. 



Origins of American Film. Titles in this series are African 

 American Cinema, vols. I and II; Origins of the Gangster Film; Or- 

 igins of American Animation; Origins of the Fantasy Adventure; 

 and America's First Women Filmmakers. 



Smithsonian Magazine 



Ronald C. Walker, Publisher 

 Donald B. Moser, Editor 



Since its founding in 1970, Smithsonian magazine has extended 

 the Institution's message, expanded its influence, and in- 

 creased its public visibility throughout the United States and 

 abroad. Considered one of the greatest success stories in maga- 

 zine publishing history, Smithsonian is now the 21st largest 

 magazine in the country, with a circulation of 2.1 million. It 

 continues to generate revenue for the Institution. 



The editorial subjects of Smithsonian inevitably extend be- 

 yond the scope of the Institution's museums. Leading authors 

 contribute articles about the arts, history, the environment, 

 conservation, and the sciences, always written with the lay- 

 person in mind. The goal is a magazine that appeals to a 

 range of readers' interests. 



Monthly features include "Phenomena, comment, and 

 notes," a commentary on nature and the natural world; 

 "Smithsonian Horizons," a column by the Smithsonian secre- 

 tary; and reviews of recently released nonfiction. Smithsonian 

 activities are covered in three regular departments: "Around 

 the Mall and beyond," "Smithsonian Highlights," and "The 

 Object at Hand". 



In July, to coincide with the Institution's exhibition in 

 Japan, the magazine ran a cover story on Matthew Perry and 

 the opening of Japan to the West. Copies of the magazine 



89 



