The office continued to coordinate the National Museum of 

 the American Indian National Campaign. During 1994, the as- 

 sistant secretary supervised planning the campaign's events as- 

 sociated with the October 1994 opening of the museum's 

 George Gustav Heye Center in New York City. 



The assistant secretary commissioned the Greater Washing- 

 ton Research Center to assess the Institution's economic im- 

 pact on the Washington metropolitan area. The study 

 revealed that the Institution generates 5 percent of the area's 

 gross regional product each year — a total of $6.7 billion. Each 

 dollar that the Smithsonian spent in the area in 1993 stimu- 

 lated an additional $16.35 in economic activity. About 91 per- 

 cent of the Smithsonian's total impact comes from spending 

 by out-of-town visitors. 



The assistant secretary continued to work with the 

 Smithsonian National Board and the Office of Development 

 to launch the Smithsonian Fund for the Future and to imple- 

 ment the Smithsonian Institution Marketing Study. 



National Museum of the American 

 Indian National Campaign 



John L. Colonghi, National Campaign Director 



The National Campaign for the National Museum of the 

 American Indian is responsible for carrying out the fund-rais- 

 ing plan that the Smithsonian Board of Regents adopted for 

 the museum. By legislative mandate, the institution must pro- 

 vide one-third of the construction costs of the museum on the 

 National Mall. The campaign has established a goal of $60 

 million to fund construction and an endowment for ongoing 

 educational and outreach programs. Now in its third year, the 

 campaign devoted 1994 to strengthening its base of leadership 

 and donors, increasing visibility for the museum and its fund- 

 raising efforts, and raising a substantial portion of its goal. 



Four new members |Oined the International Founders Coun- 

 cil, a committee of prominent volunteers responsible for gen- 

 erating most of the campaign's fund-raising goal: Ellen and 

 William Taubman and Peterson and Rosalind Zah. The cam- 

 paign received maior gifts during 1994 from David and Peggy 

 Rockefeller, the George Gund Foundation, Nancy and Carroll 

 O'Connor, and the Eugene and Clare Thaw Charitable Trust. 

 Additional corporate and foundation support came from the 

 Chase Manhattan Bank, the Merrill Lynch & Company Foun- 

 dation, Inc., Turner Broadcasting System, Inc., the Kerr Foun- 

 dation, Inc., the Procter & Gamble Fund, and the Zemurray 

 Foundation. 



To raise the visibility of the museum and its fund-raising ef- 

 forts and prepare for the opening of the George Gustav Heye 

 Center in New York City, the campaign initiated a nation- 

 wide public relations and advertising program and held a 

 number of special events throughout the country. 



The Educational Foundation of America, the Booth Ferris 

 Foundation, AT&T Foundation, and the New York Times 

 Company Foundation provided support for the opening exhi- 

 bitions at the Heye Center. 



Charter membership in the museum now numbers more 

 than 70,000. Since its formation, the membership program 

 has generated gross revenue of more than $6.4 million. Inter- 

 ested individuals may now call a toll-free number (800-242- 

 NMAI) to become members or request materials about the 

 museum. 



Office of Development 



Marie A. Mattson, Director 



The mission of the Office of Development is to generate re- 

 stricted and unrestricted private financial support for the 

 Smithsonian from corporations, foundations, and individuals 

 in order to fund institutional priorities and bureau projects 

 and programs throughout the Institution. The Office main- 

 tains central research and record-keeping functions, manages 

 volunteer organizations, and oversees stewardship of grants. 



Ma|or gifts and pledges to the Smithsonian during fiscal 

 year 1994 included a $3,000,000 endowment gift from Discov- 

 ery Communications for the new Discovery Center Complex 

 at the National Museum of Natural History; $2,500,000 from 

 the Holenia Trust for the Hirshhorn Museum and Sculpture 

 Garden; $1,400,000 from The Boeing Company for the Na- 

 tional Air and Space Museum exhibit, "How Things Fly"; 

 $1,000,000 from the Estate of Franz H. Denghausen for the 

 Denghausen Endowment for Acquisitions at the National Mu- 

 seum of American Art; $1,000,000 from the George Gund 

 Foundation for the National Museum of the American Indian 

 National Campaign; and $900,000 from the Andrew W. Mel- 

 lon Foundation for plant ecological research at the Smithson- 

 ian Tropical Research Institute. 



The Smithsonian Corporate Membership Program was 

 chaired by Lester M. Alberthal, Chairman, President and CEO 

 of Electronic Data Systems. Under his leadership, the Pro- 

 gram has grown to include 37 members representing various 

 industries and geographic locations. In May, the annual lun- 

 cheon meeting of the Corporate Membership Program con- 

 vened top-ranking executives of national and international 

 companies, members of Congress, Smithsonian research ex- 

 perts, and environmental experts to discuss "Science Educa- 

 tion for the Environment." 



With the addition of Daniel M. Linguiti, J.D., CFRE, Di- 

 rector of Planned Giving, the Office of Development has 

 placed renewed emphasis on creative forms of planned giving. 

 Bequests and other deferred gifts accounted for 18% of the 

 total funds raised in fiscal year 1994, underscoring this in- 

 creased emphasis. 



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