50 Report of the President 



of the exhibits and not be brought about by special exhibitions 

 and sporadic over-advertising. Judicious advertising is an- 

 other matter, and this has been quietly and systematically car- 

 ried on by Mr. Pindar, who has steadily kept the work of the 

 Museum before the public and kept it informed of new and 

 interesting exhibits. 



In connection with this publicity work, 47 bulletins were 

 prepared, and a total of nearly 5,000 copies distributed, accord- 

 ing to subjects, among 275 names on the mailing list. Besides 

 this, many photographs and much information on special sub- 

 jects were sent on request. 



That there is much of wide general interest is shown by the 

 number of articles that have found their way into papers in 

 all parts of the country, and here we are under obligations to 

 the press for the amount of space it has given in both news and 

 editorial columns. 



The large attendance is also gratifying in view of the severe 

 weather of the first of the year and the wretched condition of 

 the streets with the consequent difficulty of getting about and 

 the failure of some street-car lines to run for many days. 



STATISTICS OF NUMBERS REACHED BY THE MUSEUM AND ITS 

 EXTENSION EDUCATIONAL SYSTEM 



1916 1917 1918 1919 1920 



Board of Education Lectures 34,421 32,790 21,624 1,191 17,632 



Lectures to School Children 

 and Classes visiting the 



Museum for Study 58,842 57,463 21,484 35,221 57,627 



Meetings of Scientific So- 

 cieties and Other Meetings 



and Lectures 28,495 25,549 20,928 21,475 25,491 



Total 121,758 115,802 64,036 57,887 100,750 



Attendance in Exhibition 



Halls 725,917 786,151 627,302 810,575 937,265 



Total Attendance for 



all Purposes 847,675 901,953 691,338 868,462 1,038,015 



Lectures to Pupils in Local 



Centers 37,400 38,525 19,575 25,575 33,761 



Numbers reached by Circu- 

 lating Collections 1,118,322 1,104,456 817,610 955,438 1,312,487 



Grand Total 2,003,397 2,044,934 1,528,523 1,849,475 2,384,263 



As was the case last year, the increase in attendance has 



been accompanied by an increase in the sale of publications, 



which also reached high water mark this past 



Sales of year. Exclusive of "An Hour in the Museum," 



Publications J . 



2,400 copies of which were sold, the sales were as 

 follows : General Guide, 4,225 ; Handbooks, 1,791 ; Leaflets, 



