SAVE BUTTER 



by not serving too much to each person 



SERVE INDIVIDUAL PORTIONS. 



A pound makes 48 one-third ounce pieces. 



Hotels Have beamed 

 thai there is the least waste 

 from one- third ounce pieces 



Photograph from Food Administration 



ONE OF THE GREAT STAPLES TO BE CONSERVED 



The Food Administration has many activities, but only one purpose : to lead the Amer- 

 ican people to save concentrated foods, like wheat, beef, pork, sugar, and dairy products, by 

 substituting more plentiful articles of equal nutritive value. Our duty is to send as much 

 concentrated food as possible to our Allies this winter, utilizing every cubic foot of available 

 ocean-shipping space to the best advantage. 



strated a willingness to serve in onr na- 

 tional necessity, even to the matter of 

 personal sacrifice. 



There is a phase of this entire work 

 which has appealed greatly to us here, and 

 that is the whole question of national 

 service. Here is an opportunity for every 

 man, woman, and child in this country to 

 contribute immediately and directly to the 

 winning of the war. It should be possible 

 to show to the entire population that 

 there is at least one point in which all may 

 serve in this struggle. There should re- 

 sult not only saving, but the sense of serv- 

 ice, a sense of contribution to the war it- 

 self, and a proof of loyalty and support in 

 each and every individual. 



There is no force by which conserva- 

 tion could be imposed upon the American 

 people. Conservation can be accom- 

 plished in some countries by iron-clad 

 law, or by forcing legal limitations on 

 every individual in the country, but in 

 our country that is not only unfeasible 

 from the governmental point of view, but 

 it is against the instincts of the people. 



A NATION OF VOLUNTEERS NEEDED 



We may accomplish the same result vol- 

 untarily if we can give the people a stimu- 

 lus in the knowledge that every individual 

 has here a definite service to perform. 



We have, therefore, never considered 

 this problem from the viewpoint of force, 



194 



