m 



HICKEN PAT 



is of ten wasted. 



he frencn flousewilc tninksit 

 s the finest snortcranglorcakcs, 



"*« j »»: S. 



Photograph from Food Administration 



cake; without butter; chicken used instead 



All over this country there is being waged a campaign of visualized publicity to promote 

 the conservation of food through substitution. This is done through the medium of window 

 displays in cooperation with hundreds of mercantile associations. These displays of the com- 

 parative nutritive value of various foods are governed by the briefly defined policy of the 

 Food Administration, that our national problem is to feed our Allies by sending them as 

 much food as we can of the most concentrated nutritive value. 



we have considered it always from the 

 viewpoint of voluntary effort. We have 

 asked all to join us as voluntary workers, 

 as we are to effect by a democratic move- 

 ment the results which autocracy has only 

 been able to effect by law and organiza- 

 tion. Indeed, we feel there is a service 

 here greater than the actual saving and 

 the actual practical result. There is the 

 possibility of demonstrating that democ- 

 racy can organize itself without the neces- 

 sity of autocratic direction and control. 

 If it should be proved that we cannot 

 secure a saving in our foodstuffs by vol- 

 untary effort, and that as a result of our 

 failure to our country we are jeopardiz- 

 ing the success of the whole civilized 

 world in this war, it might be necessary 

 for us to adopt such measures as would 

 force this issue, but if we come to that 

 unhappy measure we shall be compelled 



to acknowledge that democracy cannot 

 defend itself without compulsion — which 

 is autocracy and is a confession of failure 

 of our political faith. 



If we can secure allegiance to this na- 

 tional service in our 20,000,000 kitchens, 

 our 20,000,000 breakfast, lunch, and din- 

 ner tables ; if we can multiply an ounce 

 of sugar, or fats, or what-not per day by 

 100,000,000 people, we have saved 180,- 

 000,000 pounds in a month. If we save 

 a pound of flour per week, we save 125,- 

 000,000 bushels of wheat per annum. 



It is this multiplication of minute quan- 

 tities — teaspoon fuls, slices, scraps — by 

 100,000,000 and 365 days that will save 

 the world. Is there any one in this land 

 who cannot deny himself or herself some- 

 thing? Who cannot prevent some waste? 

 Is not your right to life and freedom 

 worth this service ? 



i95 



