REMEMBER JACK SPRATI 



Why serve the fat to those 



who dorit care for it 

 4c trimming saved from six slices 

 of ham will shorten this ein&rbread. 



Photograph from Food Administration 



"fats may win the: war" 

 We are said to consume three times the fats necessary for proper nutrition 



chase or direct the purchase of Allied 

 supplies in this country, and as these pur- 

 chases in many commodities dominate the 

 price, we are face to face with price de- 

 termination whether we will or not. 



Third. Commodities where internal de- 

 mand exceeds the supply and where direct 

 exports alone do not sufficiently influence 

 the price ; and here we are driven to 

 price-fixing at once, to which coal has 

 already fallen. 



Fourth. Commodities where our im- 

 ports control the price. We can in some 

 instances control the volume and price of 

 imports so as to regulate price, and it is 

 obviously in our interest to export as 

 little of our money as .we can. 



In all control of price, there is one 

 dominant factor. The very need of price 

 control is proof of insufficient produc- 

 tion, and in war the necessity itself tran- 

 scends the cost. Therefore, the constant 

 dominant thought in price must be the 

 stimulation of production. 



There is, however, a point at which 

 stimulation is attained. To get ninety per 

 cent of volume of production costs one 

 price, and the need of the commoditv to 



secure each advancing unit of production 

 towards one hundred per cent becomes a 

 problem of balance in the necessity for 

 the commodity against the burden of the 

 consumer. 



We have in the Food Administration 

 put into action a form of price control 

 through purchase of the exports of wheat 

 and flour. The government must buy or 

 contract the buying of wheat for export 

 and the export volume controls the price. 

 We were immediately confronted with 

 price determination. 



FOR THK FIRST TIME IN HISTORY THE 



FARMER HAD A VOICE IN 



PRICE-FIXING 



To determine it we called in the farmer 

 himself, and gave him the majority of 

 the commission, to determine a fair price. 



We gave him the national balance and 

 prayed him to weigh carefully and justly. 

 For the first time in history he had a 

 voice in fixing price, and unanimously de- 

 termined $2.20 per bushel, with certain 

 differentials on locality and grade. 



We then created a voluntary engine of 

 our best commercial men to carrv this de- 



204 



