ILLINOIS STATE DAIRYMEN'S ASSOCIATION 55 



business can thrive on that basis. Just Hke this : I hear a man 

 say this is the way to do good farming, this is the way I do it 

 and my experience has proA^en it to be good pohcy. I buy all 

 the manure and haul on my farm, and buy the clover hay off my 

 neighbors and manage every way I can to get fertility on the 

 farm — but it was at the expense of his neighbor's farm. 



Let me make this point clear. What we all need to do, and 

 do it quickly, is to do those things that will establish the dairy 

 industry as a whole on a solid basis. We have conducted the 

 business altogether too much from the extensive standpoint of 

 the individual. A whole lot of general things in the meantime 

 have gone wrong. 



There are three things which are a positive menace to the 

 prosperity of the dairy business. We are here to find -out if we 

 can the right plan. 



The three weak spots are : The inefficient cow, cost too much 

 to make milk; 2nd, Antiquated and insanitary methods, we 

 have not profited as much as we ought to, too much bacteria. 

 And 3rd, The general public, who are our consumers, do not 

 realize as they ought, for our benefit and theirs, the food value 

 of dairy products. 



Let me repeat: First, the inefficient cow to get rid of; 

 Second, better methods, more sanitary ways of making better 

 products; and third, that the public should realize better than 

 it does the real food value of dairy products. 



I remember when milk would not sell for more than four 

 cents a quart. That was a permanent price for milk as if it had 

 been written in the Bible; not sold for more than four cents a, 

 quart. There is no such thing as that. I have just been given 

 a new edition of the ten commandments and it is not in that. 

 People pay 35c a lb. for butter. How does that compare with 

 lean meat which is 75 per cent, water. How does milk, butter 

 or cheese compare now in the market as a food product with the 

 meat product of this country. No comparison at all. The 

 dairy products are infinitely cheaper. Three campaigns. One, 

 better cows to make milk cheaper. Another, better methods, and 



