56 ILLINOIS STATE DAIRYMEN'S ASSOCIATION 



another, to teach consumers what the products are really worth. 

 This is a business mans' meeting, not a place to pat each other 

 on the back. It is a place to find the weak spots and pick them 

 out. I believe we need to do some things for the general good 

 of the industry as a whole, the individual can take care of him- 

 self; the sharp ones can. You will find individuals in any in- 

 dustry who get along all right. Some are so shrewd that they 

 will get along as individuals all right in any business. What 

 we want to be certain of, is that the dairy industry of Illinois is 

 on a solid basis, and it is not sufficiently solid. We have too 

 many inefficient cows, too much milk that is not fit for humans 

 to consume, and the general public too ignorant what dairy pro- 

 ducts are really worth. They will not pay the difference, and 

 they will not until we educate them. I wish some one else 

 would do it, but if they will not, we will have to stir up the 

 dairymen to educate themselves and the general public, and I 

 think they can do it. 



The reason we have not done before the things we ought 

 tio have done, is because we are at it 365 days in the year and 

 sometimes another day. If we could get away from the cow 

 for a while and look at the thing as it really is, have two months 

 vacation, you would see some things we do not see when we are 

 at it all the time. 



We are looking for a man to come into the State of Illinois, 

 study the business of agriculture as a whole from the economic 

 standpoint, and a man who is not a farmer, but who is an econo- 

 mist, who will look at us from the outside. Burns was right 

 when he said it would be good to see ourselves as others see us. 

 We need that in agriculture today more than any other one thing. 

 We knozu a whole lot better than we do. I think we want for 

 agriculture a man to come into this State with experience to 

 study us and our ways and to find fault with us, and show us 

 where we are wasting money and efforts and losing in the way 

 we are handling agriculture. 



To illustrate. All over this prairie state we use six ft. 

 mowing machines. Why are they doing it? I asked the deal- 



