70 ILLINOIS STATE DAIRYMEN'S ASSOCIATION 



of our various breeders associations, a buyer will pay hundreds 

 of dollars more for an animal in the^'Advanced Registry" — a. 

 guarantee, don't you see, of the ability of that animal. If she 

 can produce twenty pounds or more of butter in a week when offic- 

 ially tested, they raise the price still higher. What we are coming 

 to in our dairies is the use of a certified score for a guarantee, and 

 it will mean dollars to the dairyman. That it will bring the dol- 

 lars is not a theory but a fact. In one of our cities where this 

 scoring has been going on among the dairymen, all the dairies 

 scoring 65 or above find a ready sale for their milk at an advanced 

 price, while some of those falling below can't sell it at any figure. 



Some Advantages of the Score Card. 



The possibilities of the score card in increasing the dairy- 

 man's reputation and his business and his profit are well worth 

 his careful thought ; the score card educates to a better product 

 and to better profits. I tell you dairymen, the consumer is not 

 slow to discriminate if he has knowledge of conditions under 

 which milk is produced. 



The score card is the best weapon I know of to drive the 

 filthy dairyman out of business ; it shows the dairyman ; it shows 

 the Board of Health, and it shows the consumer just what the 

 conditions are. 



For the benefit of you dairymen who are trying to produce 

 clean milk, and for the consumer's safety, the dirty dairyman 

 should be shut out of competition. More attention should be call- 

 ed to the value of the good product, and to advertising this rather 

 than bring into prominence the dirty conditions and spend all 

 our time on police duty hunting out bad conditions and ofifenders 

 against the City Ordinance. Put the good dairyman on the 

 Honor Roll and advertise his products as safe and sound. 



I have great confidence in the dairyman and great confid- 

 ence in his ability to do things right. It isn't a question of money ; 

 it isn't a question of great scientific knowledge. What some of 

 of us need is to take a little more pride in our work; and have 

 a little more determination to keep our dairies in good condition. 



