218 ILLINOIS STATE DAIRYMEN'S i^SSOCIATJON 



milk of individual cows throughout the year) have given Rose 

 a distinct mission to dairymen everywhere — a mission of far 

 more value than the tons of milk she gave and the dollars she 

 returned her owner. And this is her message: ''In almost 

 every dairy herd are several very good and several very poor 

 cows, but the dairyman doesn't know how good or how poor 

 they are. The difference i>; surprising and vital to the dairy 

 business. It is the difference between success and failure, be- 

 tween poverty and plenty. Find out what each cow is doing — 

 or isn't doing — (by weighing and testing her milk.) Keep the 

 good cows and keep no others." 



Let the memory and record of Rose ever stand, first, for a 

 definite knowledge of this difference in production, and second, 

 for a settled policy of improvement of the herd. Standing for 

 this, Rose will yet save the dairymen who are milking the million 

 cows of Illinois 4,000 times $1,200 every year instead of re- 

 turning one owner $1,200 in twelve years. 



Thousands of Profitless Cows in Illinois. 



Queen and No. 3 are not alone in this losing business. The 

 speaker knows from actual testing of 800 cows in 40 different 

 herds that there must be thousands of individual contrasts as 

 great or greater than this in the dairy herds of Illinois. 



How Does It Come That We Have So Many Poor Cows in Illinois. 



A large portion of Illinois dairymen are not raising their 

 heifer calves, but buying their cows. This means there is no 

 provision for perpetuating the dairy herd or the best cows in it ; 

 in a few years all the good blood of the present herd will be gone. 

 This is a ruinous practice to the dairy business. 



The cow buyer has no such natural advantages for getting 

 good cows as the dairyman has. The latter has the mother cows 

 and knows something of their milk record; he has cheap feed 

 and the necessary equipment; calf raising is a part of his busi- 

 ness. It is absurd to suppose that the dairyman can buy as good 

 cows as he can raise. A prominent dairyman of the state says 

 of his grade herd : "The heifers we raise from our best cows 



