120 ILLINOIS STATE DAIRYMEN'S ASSOCIATION 



times, and I have dared to come back. I want to take what 

 little time I have tonight in expressing my appreciation of 

 the treatment I received over at Springfield three years 

 ago this winter. It has been my job to look after legisla- 

 tion of the Holstein-Friesian Association for the last three 

 years, and Governor Lowden who is president of our Asso- 

 ciation at this time — I think many of you know him — sug- 

 gested that I be sent out to do certain things that might 

 benefit the various industries and in time we would come 

 into our own share of it. 



One of the things we have been looking after — it 

 seemed to me it was about as much up to me during the 

 time I was commissioner to have good legislation as it was 

 to enforce the laws that were on the statute books when 

 I took charge of that department. 



I know that there was a lot of stuff being put over by 

 the oleo people, in the manner of advertising they were 

 doing, in the use of pictures of dairy cows and the use of 

 dairy terms in advertising their product, and I had enacted 

 in the State of Iowa a law prohibiting that, and I want to 

 say I know from experience I had there, and from the 

 prosecution that I made for the Jelke people, that it helped 

 wonderfully. I took a survey of what it was doing. When 

 they put on an advertising campaign in the daily papers, 

 with advertisements that made wonderful buttel:- adver- 

 tisements, and when we come to back up their product 

 what did we find but just a trace of skim milk. I was very 

 glad we had the law written as it was; because under the 

 general advertising law it puts too much on the man that 

 is making the prosecution to prove. The proof is alto- 

 gether too hard to get. With the specific law we had there 

 it was no trouble to put over prosecution. 



I just want to say a word tonight, that when I went 

 down to Illinois three years ago this winter, I knew that 

 this was the state where a very large amount of oleo was 

 made. I had good support there, and I have had it in 

 twenty-four states where that law has been enacted, and 

 it was largely due to the efforts of your present Agricul- 

 tural Commissioner or director of agriculture, Mr. Stanard, 



