FORTY-FIRST ANNUAL CONVENTION 97. 



results we must continue in our efforts to educate and enlighten 

 the producer, dealer and consumer alike as to their responsibili- 

 ties, and in doing this co-operation is needed all along the line. 



Of course in any educational movement it is well to begin 

 at the proper place ; this may be the source of supply in the case 

 of milk production, but we are well aware that in some com- 

 munities the grade of milk is far beyond the demands of the 

 consumer, and that production is carried on at a loss. 



It is very evident that the consumer needs a whole lot of 

 enlightenment relative to foods, and especially as to milk. Un- 

 like other articles of food, the consumer cannot go to a market 

 and select that which he prefers. Some means of advertising is 

 necessary, and with the many and varied methods now in 

 vogue it is hardly to be expected that the consumer can be other- 

 wise than bewildered at times. 



While the public is interested as never before in sanitation, 

 and also in milk, the condition and appreciation in many lines 

 are not always fully recognized. To depend upon the most at- 

 tractive advertisements without a little underthought is the 

 tendency of not a few city consumers when it would be sup- 

 posed that such a vital food as milk should receive more atten- 

 tion than any food on the table. 



Many health authorities publish valuable bulletins contain- 

 ing just the information that is necessary, but if it does not 

 reach the reader intended for it, it does but little good. Plib- 

 licity of the right sort should be given to the milk situation, and 

 here again we come to the question as to which way is the 

 proper way. Surely it is not always best to burden the public 

 with stories of high bacteria counts and scares of epidemics ; 

 such outbreaks would tend to indicate more of a laxity on the 

 part of the health boards rather than complimenting them. 



How to reach the average householder and secure improve- 

 ments in her knowledge of dairy products is a problem in itself. 

 Many different ways have been tried, among which are educa- 

 tional labels on the bottles, baby-saving shows under the aus- 

 pices of the women's leagues, instruction in schools of domestic 

 science, elementary instruction in the public schools, educational 



