114 ILLINOIS STATE DAIRYMEN'S ASSOCIATION 



State. Wisconsin has also a large number of similar institu- 

 tions organized for the purpose of manufacturing butter or 

 cheese. For years it seemed as if the object in view by some of 

 these was quantity at almost any cost, regardless of the effect 

 that such methods would have on the future of the industry and 

 on the quality of the finished product. Very often the milk or 

 cream producers would offer the excuse that his neighbor was 

 careless in handling dairy products ; hence nothing was gained 

 by doing the work as it should be done. 



A change has taken place. The leading dairymen are co- 

 operating with one another, with state and national officials, for 

 the betterment of their respective communities. They realize 

 that education of all of the patrons is the method to foUow for 

 the future and that the foundation of good butter is at the farm 

 and not at the factory. 



Consumer Demands Good Butter 



' The consumer has always demanded good butter. He may 

 not always have been in position to get it from the grocer. When 

 the price of butter was lower than it is at the present time, the 

 housewife may not have been so critical as she is with existing 

 conditions, or when butter passes the forty-cent mark. In other 

 words, butter is discussed more at women's clubs, etc., than it 

 was a few years ago. These city women even go so far as to 

 inquire as to its origin, how it is handled, how it compares in 

 make-up, composition, quality, etc., with substitutes that are so 

 strongly advertised by the local grocers. 



Look To the Future 



At this time it may not be necessary to utter a word oi 

 warning to the dairymen that the present situation is one of the 

 most critical that we have ever been called upon to battle witl^ 

 The man back on the farm when milking his cows realizes that 

 feed is high, but on the other hand, the returns from the factory 

 are very good. At the same time he realizes that while he is at 

 work other forces or agencies are also busy making plans that 

 will later be seriously felt by these same dairymen. No objec- 



