FORTY-THIRD ANNUAL CONVENTION 183 



the first dairy meeting in a town, because if we did get dis- 

 couraged we would be so most of the time. 



It is a surprise, but it is nevertheless true, that it is always 

 difficult to get people, and especially farmers, out to hear men, 

 who are efficient in the dairy work, talk about that line of busi- 

 ness or talk about the improvement of the soil, and I presume 

 it is the same in any line of farming. The farmer, more than 

 any other class of men, is content or has the idea that he does 

 not need to be told about how to run his business. The busi- 

 ness man in the city had that idea a few years ago, but every 

 year you will find more lines of business organizing, and you 

 will find more and more conventions of the various lines of 

 business, more meetings where these men meet together and talk 

 over their own line and get ideas from each other, and that 

 will be true in the farming line. A few years will see a big 

 change, a big improvement in the audiences who will appear 

 when a dairy meeting, or a meeting in the interest of that line 

 of farming is announced. 



The object of the Illinois State Dairymen's Association is 

 entirely educational. The men who belong to that Association 

 and who are the speakers at its meetings are men who are 

 interested in the business and its development, they are the men 

 who do the work without any pay at all, and there certainly 

 isn't any chance for any political preferment or any other means 

 of reward, their only reward is the knowledge that they are 

 telling the farmer what dairying will do for his farm and for 

 his family — they are doing a public service. 



The way to make money on a dairy farm, or any other 

 kind of farm, is to get it organized on a business basis. It Is 

 just the same as any other line of business, it has got to be 

 organized and followed on a regular plan in order to make the 

 greatest profit on the capital invested and the labor and ma- 

 terials necessary. 



Mr. Mason, the President of the Association, and other 

 gentlemen who will speak to you today, are acquainted with that 

 part of the dairy business. My acquaintance is more intimate 

 with the marketing end of the dairy business, and I just want 

 to say a few words along that line. 



The market end of the business has no limits whatever. 



