'j6 ILLINOIS STATE DAIRYMEN''s ASSOCIATION. 



supply the home demand for good butter. This should be 

 done first, then export. All goods should be sold on their 

 merits — the same as Babbitt or Colgate sell soap. A trade- 

 mark is a v^aluable thing. You must vn-^^ good goods, and 

 you will find no trouble in selling. It should all be branded 

 just what it is. Everything should be good. No farmer 

 should keep scalawag cows ; they cannot afford it. The 

 farmer who keeps half poor and half good cows will lose ; 

 the account will just balance, with his time and labor 

 thrown in. The cow that gives one-half gallon more than 

 another is the cow to keep. There is where your profit is. 

 He strongly urged all to brand their goods. Don't be 

 afraid to put your name on every cheese box or butter tub. 



R. P. McGlincy also urged all to brand their packages. 

 If Jones made cheese, why not put Jones' name upon it, 

 with the date of its manufacture ? Then a consumer could 

 readily tell whether he was eating a new or old ** customer." 

 He believed it was not as much over-production as under- 

 consumption, which affected the price. Make better goods, 

 and then we will hear no more about over-production. 

 Cheese is a wholesome food and cheaper than meat, and 

 would, if good, be largely used. 



Dr. Tefft said as the factories now charged five cents 

 for making butter, they were receiving more than their share 

 of the profit. No farmer could afford to pay this price, it 

 was nearly- one-third of his income during the summer 

 months. The factoryman has it all his own way now, and 

 runs his factory to make the most money for himself, and 

 let the dairyman take care of himself. 



Geo. Marshall said the Blackberry factory paid 40 

 cents per 100 pounds. Took the milk in large cans 

 and they often found three or four quarts of Blackberry 



