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ILLINOIS STATE DAIRYMEN'S ASSOCIATION. 



itself it lias hopelessly failed. It indicates further, too, that butterine is 

 becoming more and more able to sail under its own colors, and relatively 

 speaking butter is less so. A few individuals have solved these things 

 for themselves and our appreciative public is paying them for it. These 

 are they who sell their butter at 40c, 60c, 75c, and $1.00 a pound and their 

 milk at 10c and 12c a quart; yet the dairy people do not seem to take the 

 cue. I have heard men say, for example, that Mr. Gurler's milk is no 

 better than any other; that he has a "pull," or has "got his name up," 

 and that is all. There is the rub. We don't relish the truth and would 

 evade it. Now the truth is that the men who buy Mr. Gurler's milk to 

 feed their babies and their sick don't care a fig for Mr. Gurler or his 

 name, except as it is a guarantee that the milk is standard and clean and 

 may always be depended on. That is all there is of it. Go thou and do 

 likewise. 



Now these are not pleasant things to say, and I centainly would not 

 have said them if I did not hope that good might come of it. They have 

 not been hastily brought to mind nor unadvisedly uttered. I have had 

 them constantly in mind for more than ten years, as I have watched the 

 struggles of the dairy industry. Nevertheless I would not have said them 

 here except for the fact that as Director of the Experiment Station I am 

 troubled. The Station is desirous of doing everything in its power to 

 contribute to the development of the dairy industry to the very highest 

 state possible, but every time Mr. Eraser has started out on a line he has 

 run into some of these things and into conditions and facts that made it 

 seem unwise to go further and certainly to circulate reports in printed 

 form. Accordingly he has a mass of information which is useless ex- 

 cept as it indicates conditions. These conditions can be corrected only 

 by organized and persistent effort of the dairymen themselves. The 

 plain truth is that there is a condition of things that needs careful study 

 and then concerted and vigorous action. 



The public has charged up against us on general account the follow- 

 ing: Skimmed cheese, filled cheese, butter made in thousands of places 

 where no decent man would eat his dinner; process butter, which is the 



