ILLINOIS STATE DAIRYMEN'S ASSOCIATION. 31 



buy cheese, had it weighed, took it home and cut it; after he 

 cut it, he discovered there was a hole in the center. In 

 great wrath he went back to the grocer jman, and said: ^'That 

 cheese you sold me this morning had a hole in it, and I want 

 restitution of part of the price." "Very well," said the 

 groceryman, ''how much did the whole weigh?" He was will- 

 ing to reimburse him providing he told him how much he 

 was out. Whilst there is a little joke in the idea, and while, 

 of course, it is a fact that there was not any weight that could 

 be discovered, is it true that there was no less; I don't know 

 about full cream cheese. I see you have something about 

 that on the program. I would suppose it was full up to the 

 center, and filling for those who eat it. That is my definition, 

 though you may have some other. 



You are educational towards those of your craft; you 

 want to educate men. You want to educate men to this 

 knowledge that there is always a loss in every hole, which is to 

 be found on the farm, or in the dairy or in the creamery. You 

 have to do with the idea of competition. I will not attempt 

 now to go into any sociological discussion, but you know, as 

 well as I do, that there is a question being raised in these 

 days, as to whether our competitive processes are the best 

 for the final outcome of our business arrangements. You will 

 nevertheless catch this idea of competition, and as I believe 

 on the right side, because of the fact that you are attempting, 

 not so much to enter into a trust for the regulation of the 

 price to the consumer, but you are attempting by the har- 

 moniousness of your gatherings, the speakers whom you em- 

 ploy, the reports which you scatter br.oadcast, to lead every 

 man to know just how he may produce the most cheaply. 

 Every man of you is trying to get on the right foundation; 

 you are not holding yourselves within a close corporation; 

 you are not saying, ''I have discovered a secret; I can produce 

 so much cheaper; 1 can, undersell everybody else on the 

 market," but, having discovered the process, broadminded 

 American men that you are, wholesome lUinoisans that you 

 are, you have come together in a State Association in order 

 to say to men, who are in the same line of industry, ''I have 

 the secret; come and share it with me," and then you say to 

 all, "that is non-nutritious; all that shall be put on the market 



