34 ILLINOIS STATE DAIRYMEN'S ASSOCIATION. 



there be a dairyman who, by careless methods, has not made 

 a success, and is soured on the business, he must surely go 

 away with larger and broader view^s and a greater love for 

 the businesss. 



Not for years has there been a time to so thoroughly try 

 the souls and test the grit of the farmer, as the present. With 

 all of the staples below the cost of production the outlook is 

 indeed discouraging. What shall be done to remedy the 

 matter? Farmers could not, if they were disposed, organize 

 trusts to limit the production or advance the price of their 

 products. They must meet the question fairly and squarely. 

 Farm products can and they must be produced at a much less 

 cost than at present. 



If the dairymen in Australia and South America, or any 

 other country, can undersell us, we must study up some way 

 of making our goods at a less cost. We must encourage con- 

 sumption by making better goods at a lower price. 



It is certainly possible to accomplish this. I do not be- 

 lieve there will be, for years, an over-production of fine dairy 

 goods. We certainly have not arrived at that stage yet. 

 There is instead an under-consumption. 



I feel sure that with proper atttention to all the details 

 of modern dairying, milk can be produced and its products 

 sold at present prices, and even less, at a fair profit. I think 

 you will not charge me with egotism when I say that this 

 Association has accomplished much and has a wide field yet 

 open along these lines. Yoii remember the reward promised 

 to the one who caused two blades of grass to grow instead 

 of one. Will not he who made a quart of milk where but a 

 pint was made before be equally deserving? But you will 

 say, "How can this be done?'' If the average farmer would 

 use his common sense, the brains that the average business 

 man must use to command success, there would be a different 

 condition of things. In starting a dairy get the best stock 

 possible. Don't keep a cow because of her beauty. If you 

 have such, trade her to the "general purpose" cow man. A 

 cow is a machine, and if she doesn't do the work well and 

 cheaply, get one that will. 



Use the most approved methods of producing the best 



