THIRTY-SIXTH ANNUAL CONVENTION. 47 



of Copenhagen, Denmark, reduced its death rate from the high- 

 est in Europe to the lowest; by simply purifying the milk supply. 

 We can hardly exaggerate the value of pure milk and every 

 citizen should assume his proper amount of responsibility in 

 the matter. 



THE DAIRY FARMER OF THE FUTURE MUST 

 MAKE HIS PRODUCT SO WHOLESOME, QUALITY 

 AND CONDITIONS SO ATTRACTIVE AS TO DEFY 

 COMPETITION. The consumption of milk and cream is in- 

 creasing at a rapid rate in our cities and towns. In 1900 one- 

 third of all the milk consumed was consumed as milk and cream, 

 or an average of one quart per family a day. In 1903 it had 

 increased to one and one-half quarts per family per day; in 

 1909 it is estimated to have reached at least two and one-half 

 quarts per day per family, which shows that the efforts along 

 the line of sanitation is being appreciated, that the better condi- 

 tion and the cleaner flavor resulting from these sanitary efforts 

 are largely the cause of the increased consumption. Increased 

 consumption necessarily means an increased demand and the 

 direct benefit back to the dairyman. From this increased 

 demand will show itself in an increased return for this more 

 wholesome milk and just as quick as the dairyman can be con- 

 vinced that extra pains and efforts on his part are going to more 

 than pay for itself by increased returns, the more readily will he 

 observe and follow all suggestions along this line of sanitary 

 production. The demand is practically unlimited, depending 

 only on the ability of the dairyman to produce a clean and pala" 

 table article, and it is only right and proper that milk intended 

 for human consumption should he so produced. 



It is our privilege and duty to demand such legislation as 

 will protect our just rights but we, as dairymen, should make 

 every effort that care, science and skill can make to improve our 

 dairy products and place them on the market in a wholesome and 

 attractive form. Our products have often been carelessly pro- 

 duced ; fraud and deception have been practiced to such an ex- 

 tent that the consumer often lost confidence. Convince the con- 

 suming public of our cities by the quality of the milk itself that 



