60 ILLINOIS STATE DAIRYMEN'S ASSOCIATION 



provide food for two besides himself." It is good policy for 

 commercial enterprises to assist their customers to a greater 

 earning power, to assist them to earn two dollars where they 

 now earn but one, so they may spend a proportionate part of 

 the extra dollar for a better education of their children, more 

 comforts for their homes, to purchase better farm implements 

 and equipment and to enjoy the beautiful in life. 



The recent report of the Department of Agriculture for 

 191 5 shows an enormous amount of wealth, over ten billions 

 of dollars from the farms of this country and of that wealth, 

 Dairy Products are second only to the corn crop. Dairy Pro- 

 ducts : Milk, butter, cheese, condensed milk, ice cream, milk pow- 

 der, milk sugar, and casein products to nearly a billion dollars 

 gave a greater income to the people of this nation than the com- 

 bined total crops of Irish potatoes, sweet potatoes, tobacco, bar- 

 ley, sugar beets, sugar cane, rye, rice and wool. Dairy products 

 are greater in value than the wheat crop, hay crop or the cotton 

 crop and yet many farmers and business men consider dairy- 

 ing as woman's work. Men as a rule prefer physical labor, 

 plowing, planting, harvesting and threshing of grain crops, or 

 feeding large herds of steers or hogs. They want to receive 

 their money in large sums and get-rich-quick. They forget 

 that it is the smaU things that count, ''That if you take care of 

 the pennies, the dollars will take care of themselves." 



Dairying is a cash business and as a cash business it tends 

 to remove the evil of credit. The grain man, the feeder of 

 cattle, and the fruit man each receives his money in lump sums 

 once or twice a year. He may get! a crop and then again he 

 may not. This is not the case with the intelligent Dairy Farm- 

 er. He gets his crop morning and night, and this crop can be 

 turned into cash daily. These small daily returns in the course 

 of a year amount to considerable cash. He who receives his 

 money in small amounts and at regular intervals becomes thrifty 

 and pays as he goes, and does not run up unnecessary accounts. 

 This is one of the first requisites of prosperity; hence, dairying 

 brings prosperity. Prosperity results in business building; thee- 

 fore, Dairying is a business builder. 



