FORTY-SECOND ANNUAL CONVENTION 65 



farmers as business men and they have started a Co-operative 

 Guernsey and Jersey Breeders Association. This body of men 

 are also "Boosting" the local creamery and the Merchants State 

 Bank is helping the farmers to purchase pure bred sires and 

 high grade dairy cows to improve their dairy herds. Another 

 example of business building is at Trenton, Mo. The business 

 men of this little city, and the business men of the surrounding 

 country, have rejuvenated their Commercial Club. They call 

 their plan the ''Trenton Idea" and say, "if .simply means that in 

 this 20th Century of commercial supremacy /and agricultural 

 efficiency, the farmer and the business man muStv unite and co- 

 operate in the fullest sense of the term." They have 'stimulated 

 business in the local community, better roads are the direct re- 

 sult and the farmers and merchants have a better understanding 

 of one another. Today many business building schemes are 

 successfully assisting the farmers and town merchants to cope 

 with mail order house competition. 



Through organized effort you will be more able to assist 

 the farmers to select, breed and feed their dairy cows, build 

 silos and better barns, grow greater crops and obtain a greater 

 yield of butter fat per cow. You should help them to obtain 

 the best price possible for their cream. This can be best ac- 

 complished w^th benefit to both the farmer and the community. 

 This immediate assistance to the farmer would give them a 

 greater income and eventually build up business. This is pos- 

 sible and each member here should try and interest his Commer- 

 cial Club to promote Dairying and be doubly active in promot- 

 ing a higher standard in Dairying. 



Finally, if the farmer earns little, he spends little. If he 

 earns much, he spends more, because he has more to spend. The 

 farmer is the chief source of income in any rural community. 

 As he is aided in a greater building of his business, the greater 

 advancement and upbuilding of the business of the whole com- 

 munity inevitably follows. This is the broad foundation for up- 

 to-date business building. 



