FORTY-SECOND ANNUAL CONVENTION 107 



for infants and invalids should be of certified quality. Pasteur- 

 ized butter is as safe from disease as any food can be made. 

 The pasteurization gives it the very best keeping quality. The 

 more uniform the quality the better pleased is the consumer. 

 Giving the consumer an excellent- product at one time and an av- 

 erage product another time provokes more complaint than fur- 

 nishing" him an average product all the time. A brand on a pro- 

 duct enables the consumer to buy again the product which he 

 found good and to avoid the product which he found poor. If 

 the product is not branded the consumer might go to another 

 store to seek relief and there have the same unbranded product 

 thrust upon him. 



Cleanliness certainly pays well in quality of dairy pro- 

 ducts. But even if it did not pay, no dairyman could say that 

 he would be dirty unless some one paid him for the effort to 

 clean up. I know it costs to keep clean but the dairyman keeps 

 clean because it is a moral obligation and not a question of pay. 



A product that is healthful has greater intrinsic value to 

 the consumer than a product that might communicate disease. 

 The responsibility and cost of producing a disease free product 

 is a burden which the dairyman must bear. Cleanliness, health 

 of attendants and the herd, and certification or pasteurization 

 protect the consumer adequately. 



One of the marks of the times are drastic statements abf)ut 

 the bad condition, unhealthfulness and exorbitant prices of 

 foods. There is an impression that only those who tell how 

 bad and dear food is, are truthful and disinterested; that those 

 who have anything good to say about food are selfish and un- 

 truthful. Persons who use sensational superlatives and assert 

 that all of a certain food is unfit to eat, and that all the produc- 

 ers of that food are what they should not be, receive vastly 

 more publicity than those who express themselves in the lan- 

 guage of polite society and do not believe every one wrong and 

 all of a food unfit to eat. I believe that the first right to speak 

 for or against food belongs to the consumer and to those whose 

 living depends upon supplying food. 



Consumers have been prejudiced against dairy products by 

 misrepresentation and exaggeration. To have the consumer 



