FORTY-SECOND ANNUAL CONVENTION 163 



MARKET FOR DAIRY PRODUCTS, 



By E. K. Slater, LaGrange. 



Whether it be the farmer who has the raw material to sell 

 or the factory with the finished product to sell ,the marketing? 

 problem is most important. 



The success of the business depends largely upon not only 

 having a regular outlet but a remunerative market. In the case 

 of the farmer who sells milk or cream from his dairy the co'St 

 of production represents a large percentage of the income from 

 the sale of his product. In the case of the manufacturer whc^ 

 buys the farmer's milk or cream, the value o fthe raw material 

 plus the cost of manufacture, represents a large percentage of. 

 the income from the sale of the product. 



It is not my purpose to attempt to cover the whole ques- 

 tion of marketing of dairy products. In a brief way I shall t'ry 

 to emphasize just two points, namely, what the farmer owes 

 himself in disposing of his dairy products and the duty of the 

 manufacturer who buys the farmer's raw material. 



Every farmer owes it to himself and his family to study 

 markets for his produce. In selling the product of their dairies 

 too many farmers follow the lines of least resistence. Tliey 

 patronize whatever market is most convenient to them without 

 giving thought to the question of whether they are getting as^ 

 much actual cash as they might get. 



The cost of producing the raw material remains the same 

 no matter what market the farmer may patronize.* When feny 

 product of the farm is ready for market the cost of production 

 has been fixed. There i sno changing that . The profit that i? 

 to come out of the production is the difference between the cost 

 of producing it and whatever it sells for. The cost of produc- 

 ing the raw material remains the same no matter what market' 

 the farmer may patronize and the difference in cash between a' 

 poor market and a good one is all clear profit to the farmer. 



