﻿How 
  much 
  would 
  you 
  guess 
  

  

  these 
  30^reat 
  books 
  are 
  worth? 
  

  

  884 
  booklovers 
  were 
  asked 
  to 
  estimate 
  the 
  value 
  of 
  this 
  de 
  luxe 
  edition 
  of 
  the 
  Little 
  

   Leather 
  Library. 
  The 
  guesses 
  ranged 
  from 
  $5 
  to 
  $100; 
  the 
  average 
  was 
  $18. 
  Not 
  

   a 
  single 
  person 
  estimated 
  correctly. 
  What 
  would 
  be 
  your 
  guess? 
  

  

  What 
  884 
  Book-lovers 
  

  

  

  Guessed 
  

  

  140 
  estimated 
  from 
  $4.50 
  to 
  $9.50 
  

  

  132 
  

  

  

  4 
  10.00 
  

  

  288 
  " 
  

  

  

  1 
  14.00 
  to 
  15.00 
  

  

  71 
  

  

  

  * 
  16.00 
  to 
  20.00 
  

  

  99 
  *• 
  

  

  

  * 
  21.00 
  to 
  25.00 
  

  

  115 
  

  

  

  ' 
  30.00 
  

  

  34 
  

  

  

  4 
  45.00 
  to 
  60.00 
  

  

  5 
  

  

  " 
  90.00 
  to 
  100.00 
  

  

  IF 
  you 
  are 
  a 
  booklover, 
  — 
  if 
  you 
  like 
  to 
  have 
  good 
  

   books 
  around 
  you, 
  you 
  unquestionably 
  know 
  what 
  

   good 
  books 
  should 
  sell 
  for. 
  Here, 
  then, 
  is 
  the 
  new 
  

   de 
  luxe 
  edition 
  of 
  the 
  Little 
  Leather 
  Library 
  — 
  the 
  value 
  

   of 
  which 
  we 
  ask 
  you 
  to 
  estimate. 
  You 
  will 
  find 
  in 
  

   this 
  set 
  the 
  finest 
  works 
  of 
  such 
  immortal 
  authors 
  as 
  

   Shakespeare, 
  Kipling, 
  Steven- 
  

   son, 
  Emerson, 
  Coleridge, 
  Poe, 
  

   Burns, 
  Omar 
  Khayyam, 
  Mac- 
  

   aulay, 
  Lincoln, 
  Washington, 
  

   Oscar 
  Wilde, 
  Gilbert, 
  Long- 
  

   fellow, 
  Drummond, 
  Conan 
  

   Doyle, 
  Edward 
  Everett 
  Hale, 
  

   Thoreau, 
  Tennyson, 
  Browning 
  

   — 
  and 
  others. 
  Each 
  one 
  of 
  

   these 
  inspiring 
  books 
  is 
  com- 
  

   plete; 
  they 
  are 
  NOT 
  extracts. 
  

  

  In 
  making 
  your 
  estimate 
  of 
  

   their 
  value, 
  be 
  guided 
  by 
  these 
  

   facts. 
  There 
  are 
  almost 
  3000 
  

   pages 
  in 
  the 
  set. 
  The 
  binding 
  

   is 
  a 
  beautiful 
  replica 
  of 
  hand-tooled 
  leather, 
  tinted 
  in 
  

  

  kan 
  antique 
  copper 
  and 
  green. 
  The 
  paper 
  is 
  the 
  same 
  

   as 
  that 
  used 
  in 
  books 
  usually 
  selling 
  for 
  $1.50 
  to 
  

   ^ 
  $2.00 
  per 
  volume. 
  The 
  type 
  is 
  clear 
  and 
  easy 
  

   ^ 
  to 
  read. 
  These 
  volumes 
  are 
  pocket-size; 
  

  

  ^^ 
  they 
  can 
  be 
  carried 
  conveniently 
  in 
  a 
  

   LITTLE 
  ^ 
  pocket 
  wherever 
  you 
  go, 
  for 
  spare- 
  

   LEA'lHER 
  ^ 
  time 
  reading 
  while 
  traveling. 
  

  

  LIBRARY 
  ^ 
  

  

  CORP'N 
  X 
  

  

  Dept. 
  121 
  

  

  354 
  Fourth 
  Avenue 
  

   New 
  York. 
  N. 
  Y. 
  

   Please 
  send 
  me 
  the 
  eet 
  of 
  V^ 
  

  

  SnESTfe 
  U&lSLi 
  X: 
  Tt 
  'J 
  ^possible 
  , 
  in 
  the 
  printed 
  page 
  to 
  do 
  justice 
  to 
  the 
  beauty 
  and 
  character 
  

   Library 
  bound 
  in 
  limp 
  Croft- 
  X 
  of 
  these 
  books. 
  You 
  must 
  bhh 
  them 
  — 
  so 
  we 
  ask 
  you 
  to 
  let 
  us 
  send 
  

   Leather 
  antique 
  finish, 
  which 
  you 
  ^ 
  you 
  a 
  set 
  for 
  examination. 
  You 
  need 
  not 
  send 
  any 
  money 
  now. 
  

  

  ESufaXlTftSRSSrtV 
  ^^A 
  1 
  the 
  . 
  cou 
  P° 
  n 
  °, 
  rwrite 
  a 
  P° 
  s 
  k 
  tal 
  card 
  or 
  letter. 
  When 
  

  

  of 
  these 
  30 
  volumes 
  is 
  ONLY 
  X 
  the 
  books 
  arrive 
  pay 
  the 
  postman, 
  then 
  examine 
  the 
  set. 
  Ask 
  

  

  $2.98 
  plus 
  portage, 
  which 
  I 
  willpay 
  the 
  post- 
  ^^ 
  some 
  of 
  your 
  friends 
  to 
  guess 
  what 
  these 
  books 
  are 
  worth. 
  

  

  manv,_henthesetarrives.ButifIamnot 
  Ba 
  tis- 
  X 
  Decide 
  in 
  your 
  own 
  mind, 
  their 
  value. 
  If 
  you 
  have 
  the 
  

  

  tied, 
  after 
  examining 
  them, 
  I 
  willrnailthe 
  books 
  ^ 
  ,• 
  . 
  ^ 
  j 
  l.. 
  c 
  l 
  • 
  i_ 
  it 
  

  

  back 
  at 
  your 
  expense 
  within 
  30 
  days, 
  and 
  you 
  are 
  X 
  slightest 
  doubt 
  of 
  your 
  bargain, 
  return 
  them 
  any 
  time 
  

   to 
  refund 
  my 
  money 
  at 
  once. 
  It 
  is 
  understood 
  there 
  ^^ 
  within 
  30 
  days 
  and 
  your 
  money 
  will 
  be 
  refunded 
  at 
  once 
  

   is 
  no 
  further 
  payment 
  or 
  obligation 
  of 
  any 
  kind. 
  ^ 
  without 
  question 
  or 
  quibble. 
  

  

  \ 
  LITTLE 
  LEATHER 
  LIBRARY 
  CORP'N 
  

  

  V 
  Dept. 
  121 
  

  

  354 
  Fourth 
  Avenue 
  

  

  A 
  sample 
  of 
  these 
  books 
  was 
  sent 
  to 
  884 
  booklovers, 
  

   people 
  who 
  owned 
  libraries. 
  We 
  asked 
  them 
  to 
  guess 
  

   what 
  this 
  set 
  of 
  30 
  bocks 
  was 
  worth. 
  Here 
  are 
  their 
  

   estimates 
  (shown 
  in 
  the 
  panel), 
  AFTER 
  EXAMINING 
  

   A 
  SAMPLE. 
  The 
  signed 
  estimates 
  are 
  on 
  file 
  in 
  our 
  

   office 
  for 
  inspection. 
  

  

  Please 
  make 
  your 
  guess 
  now 
  

   — 
  write 
  it, 
  if 
  you 
  will, 
  on 
  the 
  

   margin 
  of 
  this 
  page. 
  Our 
  price 
  

   is 
  quoted 
  in 
  the 
  coupon. 
  Then 
  

   compare 
  your 
  estimate 
  with 
  our 
  

   price. 
  

  

  How 
  it 
  can 
  be 
  done 
  

  

  Please 
  note 
  carefully 
  that 
  the 
  

   price 
  shown 
  in 
  the 
  coupon 
  is 
  

   ALL 
  YOU 
  PAY 
  FOR 
  THE 
  

   ENTIRE 
  THIRTY 
  VOL- 
  

   UMES. 
  There 
  is 
  no 
  "extra" 
  of 
  

   any 
  kind. 
  This 
  publication 
  would 
  

   not 
  allow 
  us 
  to 
  advertise 
  here 
  un- 
  

   less 
  every 
  statement 
  we 
  make 
  is 
  true. 
  And 
  there 
  is 
  no 
  

   secret 
  as 
  to 
  how 
  this 
  extraordinary 
  offer 
  can 
  be 
  made. 
  

   These 
  books 
  are 
  printed 
  in 
  editions 
  of 
  over 
  one 
  million 
  

   at 
  a 
  time. 
  That 
  is 
  the 
  whole 
  secret 
  — 
  "quantity 
  pro- 
  

   duction." 
  Over 
  seven 
  million 
  Little 
  Leather 
  Library 
  

   volumes, 
  of 
  previous 
  editions, 
  have 
  already 
  been 
  sold. 
  ■ 
  

   And 
  this 
  new 
  De 
  Luxe 
  edition 
  is 
  far 
  more 
  beautiful 
  

   than 
  any 
  we 
  have 
  ever 
  before 
  published. 
  

  

  V 
  SEND 
  NO 
  MONEY 
  

  

  Address 
  

   City... 
  

   State.., 
  

  

  \ 
  

  

  New 
  York, 
  N. 
  Y. 
  

  

  Illustration 
  here 
  is 
  

  

  slightly 
  reduced 
  

   from 
  actual 
  size. 
  

  

  