﻿Is 
  this 
  offer 
  too 
  good 
  

   to 
  be 
  true? 
  

  

  Is 
  it 
  possible 
  that 
  we 
  are 
  offering 
  a 
  value 
  too 
  great 
  to 
  be 
  credible? 
  

   Do 
  people 
  "shy" 
  at 
  the 
  thought 
  of 
  getting 
  too 
  much 
  for 
  their 
  money? 
  

  

  WE 
  recently 
  mailed 
  several 
  thou- 
  

   sand 
  circulars 
  to 
  booklovers. 
  We 
  

   described 
  and 
  pictured 
  these 
  thirty- 
  

   volumes 
  of 
  the 
  Little 
  Leather 
  Library 
  

   honestly, 
  sincerely, 
  accurately. 
  But 
  

   we 
  received 
  relatively 
  few 
  orders. 
  

  

  Then 
  we 
  mailed 
  several 
  more 
  thou- 
  

   sand 
  circulars 
  to 
  booklovers, 
  this 
  

   time 
  enclosing 
  a 
  sample 
  cover 
  of 
  

   one 
  of 
  the 
  volumes 
  illustrated 
  above. 
  

   Orders 
  came 
  in 
  by 
  the 
  hundred! 
  

   The 
  reason, 
  we 
  believe, 
  is 
  that 
  most 
  

   people 
  cannot 
  believe 
  we 
  can 
  really 
  

   offer 
  so 
  great 
  a 
  value 
  unless 
  they 
  

   see 
  a 
  sample! 
  

  

  In 
  this 
  advertisement, 
  naturally, 
  

   it 
  is 
  impossible 
  for 
  us 
  to 
  show 
  you 
  

   a 
  sample 
  volume. 
  The 
  best 
  we 
  can 
  

   do 
  is 
  to 
  describe 
  and 
  picture 
  the 
  

   books 
  in 
  the 
  limited 
  space 
  of 
  this 
  

   page. 
  We 
  depend 
  on 
  your 
  faith 
  in 
  

   the 
  statements 
  made 
  by 
  the 
  advertise- 
  

   ments 
  appearing 
  in 
  the 
  National 
  

   Geographic 
  Magazine; 
  and 
  we 
  are 
  

   hoping 
  you 
  will 
  believe 
  what 
  we 
  

   say, 
  instead 
  of 
  thinking 
  this 
  offer 
  is 
  

   "too 
  good 
  to 
  be 
  true." 
  

  

  What 
  This 
  Offer 
  Is 
  

  

  Here 
  then 
  is 
  our 
  offer. 
  The 
  illus- 
  

   tration 
  above 
  shows 
  thirty 
  of 
  the 
  

   world's 
  greatest 
  masterpieces 
  of 
  liter- 
  

  

  LITTLK 
  LEATHER 
  LIBRARY 
  CORP'N, 
  

  

  I), 
  pt. 
  124, 
  864 
  Fourth 
  Avenue, 
  New 
  York. 
  

   end 
  me 
  th«' 
  set 
  of 
  80 
  volumes 
  of 
  the 
  Do 
  Luxe 
  edition 
  of 
  

  

  the 
  Little 
  Leather 
  Library. 
  [tia 
  understood 
  that 
  the 
  price 
  of 
  these 
  

  

  80 
  volumes 
  is 
  ONLY 
  $2.98, 
  plus 
  postage, 
  which 
  I 
  will 
  pay 
  the 
  post- 
  

   man 
  when 
  the 
  set 
  arrives. 
  But 
  if 
  I 
  am 
  not 
  satisfied, 
  after 
  examin- 
  

   ing 
  them, 
  I 
  will 
  mail 
  the 
  hooks 
  hack 
  at 
  your 
  expense 
  within 
  80 
  

   flays, 
  and 
  you 
  are 
  to 
  refund 
  my 
  money 
  at 
  once. 
  It 
  is 
  understood 
  

  

  there 
  ia 
  do 
  further 
  payment 
  or 
  obligation 
  of 
  any 
  kind. 
  

  

  ature. 
  These 
  include 
  the 
  finest 
  works 
  

   of 
  such 
  immortal 
  authors 
  as 
  Shakes- 
  

   peare, 
  Kipling, 
  Stevenson, 
  Emerson, 
  

   Poe, 
  Coleridge, 
  Burns, 
  Omar 
  Khay- 
  

   yam, 
  Macaulay, 
  Lincoln, 
  Washington, 
  

   Oscar 
  Wilde, 
  Gilbert, 
  Longfellow, 
  

   Drummond, 
  Conan 
  Doyle, 
  Edward 
  

   Everett 
  Hale, 
  Thoreau, 
  Tennyson, 
  

   Browning, 
  and 
  others. 
  These 
  are 
  

   books 
  which 
  no 
  one 
  cares 
  to 
  confess 
  

   he 
  has 
  not 
  read 
  and 
  reread 
  — 
  books 
  

   which 
  bear 
  reading 
  a 
  score 
  of 
  times. 
  

  

  Each 
  of 
  these 
  volumes 
  is 
  complete 
  

   — 
  this 
  is 
  not 
  that 
  abomination, 
  a 
  col- 
  

   lection 
  of 
  extracts; 
  the 
  paper 
  is 
  a 
  

   high-grade 
  white 
  wove 
  antique, 
  equal 
  

   to 
  that 
  used 
  in 
  books 
  selling 
  at 
  $1.50 
  

   to 
  $2.00; 
  the 
  type 
  is 
  clear 
  and 
  easy 
  

   to 
  read; 
  the 
  binding 
  is 
  a 
  beautiful 
  

   limp 
  material, 
  tinted 
  in 
  antique 
  cop- 
  

   per 
  and 
  green, 
  and 
  so 
  handsomely 
  

   embossed 
  as 
  to 
  give 
  it 
  the 
  appear- 
  

   ance 
  of 
  hand-tooled 
  leather. 
  

  

  And, 
  though 
  each 
  of 
  these 
  vol- 
  

   umes 
  is 
  complete 
  (the 
  entire 
  set 
  

   contains 
  over 
  3,000 
  pages), 
  a 
  volume 
  

   can 
  be 
  carried 
  conveniently 
  wherever 
  

   you 
  go, 
  in 
  your 
  pocket 
  or 
  purse; 
  

   several 
  can 
  be 
  placed 
  in 
  your 
  hand- 
  

   bag 
  or 
  grip, 
  or 
  the 
  entire 
  thirty 
  can 
  

   be 
  placed 
  on 
  your 
  library 
  table 
  

   "without 
  cluttering 
  it 
  up" 
  as 
  one 
  

   purchaser 
  expressed 
  it. 
  

  

  What 
  About 
  the 
  

   ■ 
  — 
  — 
  -| 
  Price? 
  

  

  I 
  Producing 
  such 
  fine 
  

  

  books 
  is, 
  in 
  itself, 
  no 
  

   great" 
  achievement. 
  

   Hut 
  the 
  aim 
  of 
  this 
  

   enterprise 
  has 
  been 
  

   to 
  produce 
  them 
  at 
  

   'a 
  price 
  that 
  anyone 
  

  

  in 
  the 
  whole 
  land 
  could 
  afford. 
  The 
  

   only 
  way 
  we 
  could 
  do 
  this 
  was 
  to 
  

   manufacture 
  them 
  in 
  quantities 
  of 
  

   nearly 
  a 
  million 
  at 
  a 
  time 
  — 
  to 
  bring 
  

   the 
  price 
  down 
  through 
  "quantity 
  

   production." 
  And 
  we 
  relied, 
  for 
  

   our 
  sales, 
  on 
  our 
  faith 
  that 
  Ameri- 
  

   cans 
  would 
  rather 
  read 
  classics 
  than 
  

   trash. 
  What 
  happened? 
  OVER 
  TEN 
  

   MILLION 
  of 
  these 
  volumes 
  have 
  

   already 
  been 
  purchased, 
  by 
  people 
  

   in 
  every 
  walk 
  of 
  life. 
  

  

  Yet 
  we 
  know, 
  from 
  our 
  daily 
  

   mail, 
  that 
  many 
  thousands 
  of 
  people 
  

   still 
  cannot 
  believe 
  we 
  can 
  sell 
  thirty 
  

   such 
  volumes 
  for 
  $2.98 
  (plus 
  post- 
  

   age). 
  We 
  do 
  not 
  know 
  how 
  to 
  com- 
  

   bat 
  this 
  skepticism. 
  All 
  we 
  can 
  say 
  

   is: 
  Send 
  for 
  these 
  thirty 
  volumes; 
  

   if 
  you 
  are 
  not 
  satisfied, 
  return 
  them 
  

   at 
  any 
  time 
  within 
  a 
  month 
  and 
  you 
  

   will 
  not 
  be 
  out 
  one 
  penny. 
  Of 
  the 
  

   thousands 
  of 
  National 
  Geographic 
  

   readers 
  who 
  purchased 
  this 
  set 
  when 
  

   we 
  advertised 
  it 
  in 
  the 
  January 
  is- 
  

   sue 
  not 
  one 
  in 
  a 
  hundred 
  asked 
  for 
  

   a 
  refund! 
  

  

  Send 
  No 
  Money 
  

  

  No 
  description, 
  no 
  illustration, 
  can 
  

   do 
  these 
  thirty 
  volumes 
  justice. 
  You 
  

   must 
  see 
  them. 
  We 
  should 
  like 
  to 
  

   send 
  every 
  reader 
  a 
  sample, 
  but 
  

   frankly 
  our 
  profit 
  is 
  so 
  small 
  we 
  

   cannot 
  afford 
  it. 
  We 
  offer, 
  instead, 
  

   to 
  send 
  the 
  entire 
  set 
  on 
  trial. 
  Sim- 
  

   ply 
  mail 
  the 
  coupon 
  or 
  a 
  letter. 
  

   When 
  the 
  set 
  arrives 
  pay 
  the 
  post- 
  

   man 
  $2.98 
  plus 
  postage, 
  then 
  ex- 
  

   amine 
  the 
  boofcs. 
  As 
  stated 
  above, 
  

   your 
  money 
  will 
  be 
  returned 
  at 
  any 
  

   time 
  within 
  thirty 
  days 
  for 
  any 
  

   reason, 
  or 
  for 
  NO 
  reason, 
  if 
  you 
  

   request 
  it. 
  Mail 
  the 
  coupon 
  or 
  a 
  

   letter 
  NOW 
  while 
  this 
  page 
  is 
  be- 
  

   fore 
  you 
  or 
  you 
  may 
  forget. 
  

  

  Name 
  

  

  LITTLE 
  LEATHER 
  LIBRARY 
  CORP'N 
  

   Dept. 
  124 
  354 
  Fourth 
  Avenue, 
  New 
  York 
  

  

  ..State 
  

  

  